National Account Manager, Non-Alc Off Premise

Company

Diageo

Chicago, IL

Sales

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Location:

Chicago North office

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much‑loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with hardworking people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive environment, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

As the National Account Manager, Non‑Alc – Off Premise, you will lead customer engagement and commercial strategy execution for key national and regional retail accounts. You will play a central role in driving channel plan attainment, leading cross‑functional collaboration, and running both internal and external partners to deliver performance across the Off Premise landscape.

This role is both strategic and executional – requiring a strong understanding of commercial levers, distributor dynamics, and retail partner needs. In addition to owning joint business planning and in‑store execution, you will also lead the communication and implementation of national programming, handle local resource allocation, and ensure alignment across functions such as Marketing, Trade Marketing, Activation, and Revenue Growth Management (RGM).

• Primary point of contact and lead seller for designated national and regional Off Premise accounts within remit.
• Drive DNAB brand presence in key accounts by securing distribution, promotional programming, and retail activation aligned to joint business plans.
• Own relationships with top buyers and influence the execution of Diageo brands across multiple formats and platforms.
• Drive permanent display and feature placement where applicable.

• Build and own Off Premise retail strategy for assigned accounts and regions, aligned with national segmentation and growth plans.
• Ensure execution of national programming, innovation launches, and channel marketing initiatives across all accounts.
• Act as field guide to central DNAB teams, sharing market‑level insights and needs to inform strategic planning and resource allocation.

• Lead joint business planning with distributor partners to align commercial priorities and resources.
• Lead agency partners (e.g., third‑party sales specialists) in executing key initiatives in market.
• Collaborate with distributor stakeholders to drive performance in line with customer plans and KPIs.

• Wire with internal teams including Field, Activation, Marketing, RGM, and Commercial Planning to align on execution plans.
• Represent the Off Premise customer voice internally and act as the go‑to for in‑market challenges and opportunities.
• Provide timely feedback and communication to internal teams on account‑level developments and program results.

• Handle budget allocation (A&P, trade spend, etc.) to ensure efficient and effective use of resources.
• Track and report on sales, volume, distribution, and promotional effectiveness; recommend adjustments as needed.
• Ensure compliance with state laws and internal commercial policies.

• Experience in beverage or CPG sales, preferably in National Account and Off‑Premise customer management.
• Experience selling into large format retailers, grocery, or eCommerce platforms preferred. (Bev Mo/Publix/Meijer/ALBSCO/Drug)
• Distributor or broker management experience is a strong plus.
• Understanding of syndicated data (IRI, Nielsen) and retail execution platforms.
• Demonstrated success leading customer relationships and delivering joint business plans.

• Commercially savvy with strong negotiation and influencing skills.
• Resul…