SA&I Director, Sales; Emerging Brands

Job Description

US role -- must be in the US at time of application to be considered.

Commission-based selling role that offers base compensation in addition to a sales-based incentive tied to annual revenue generation vs. target.

This role is accountable for overseeing a segment of Nielsen

IQ North America Strategic Analytics & Insights (SA&I) end-to-end sales process across our entire SA&I portfolio which includes Consumer Behavior & Insights, Innovation, Brand & Media, and Analytics & Activation solutions. This entails creating a portfolio level strategy that focuses on retention and growth across a common set of clients and executing through other critical sales processes including prospecting, value creation, user persona penetration and deal conversion.

The Director, SA&I Business Partner, is also accountable for driving an active sales pipeline with consistent management to OP attainment.

• Own overall SA&I revenue target/quota for given portfolio
• Take the initiative to identify and capitalize on new sales opportunities
• Clearly and convincingly articulate SA&I offerings and value proposition, matching them with relevant client business challenges/KPIs
• Strong ability to overcome objection handling and navigating resistance from both current and prospective clients
• Have a deep understanding of client business strategy with the ability to effectively communicate to cross-functional partners, and be a catalyst for action and sales conversion
• Create and activate holistic annual client strategies and account plans for strategic clients (including financial forecasting, pipeline management, broader NIQ/Account Lead collaboration)
• Thoroughly understand client, market and competitor dynamics funneling strengths and opportunities to senior leadership
• Identify incremental SA&I business growth opportunities, including additional revenue streams for deeper/more consultative engagement
• Represent all SA&I services and practice areas in a solution-agnostic manner with a keen focus on total portfolio across your assigned client base
• Own SA&I response for the following:

- First time service use and/or large/complicated study designs

- Cross-specialty area proposals

- RFP's

• Lead T2T client meetings, with goal of penetrating C-Suite portfolio wide
• Drive sales strategy at your portfolio including awareness generation and ongoing engagement leveraging CRM tools, thought leadership, and other activities

• Personally deliver thought leadership
• Maintain product/technical knowledge by participating in learning workshops/sessions
• Ability to drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results
• Partner closely with NIQ Account Lead and Practice Area teams on strategy, joint-selling, and potential RMS RFP responses, where applicable
• Effectively manage SA&I or NIQ client funds and ensure their timely usage for SA&I products

• 7-10 years of direct sales experience developing new business and revenue streams
• 7-10 years of market research experience selling to the FMCG industry
• Entrepreneurial mindset, creative thinking, and a passion for building strong relationships and finding mutually beneficial outcomes
• Experienced in collaborating with and selling to C-level executives
• Strong strategic prospecting and new business development skills
• Strong oral and written communication skills -- able to communicate information with clarity and precision across all levels of the organization
• Strong interpersonal skills and ability to develop effective relationships with internal and external stakeholders
• Operate independently with a strong entrepreneurial and growth mindset, while also excelling in collaborative team environments
• Bachelor's degree required; MBA a plus
• Strong analytical aptitude
• Proven experience at successfully meeting high sales revenue targets

• Comprehensive healthcare plan (medical, Rx, dental and vision)
• Flexible spending accounts and Health Savings Accounts (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement

• Flexible working environment
• Volunteer time off
• Linked In Learning
• Employee-Assistance-Program (EAP)

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NIQ delivers the Full View.

NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments,…