Tequila Brand Ambassador – Chicago

About the Role

This position will support one of our key clients,
Casa San Matías
, one of Mexico’s most historic and respected tequila houses. Founded in 1886 and family-owned for generations, Casa San Matías produces a distinguished portfolio that includes San Matías
, Rey Sol
, and Pueblo Viejo
.

The Brand Ambassador will represent and grow this portfolio in the Chicago area market, driving both brand equity and commercial performance. The role requires disciplined market execution, strong distributor collaboration, and strategic account development, with primary emphasis on expanding Pueblo Viejo while elevating the premium positioning of San Matías and the ultra-premium halo of Rey Sol.

The Brand Ambassador is responsible for developing and executing a competitive market strategy across the Chicago area market.

Portfolio Priorities:

• Pueblo Viejo – Primary focus; drive distribution, well placements, menu placements, and velocity
• San Matías – Build premium awareness, placements, and sustainable growth
• Rey Sol – Establish prestige presence in select high-end accounts

This is a full-time, field-based position that blends sales execution, account management, education, and brand building.

• Identify, prioritize, and develop key on- and off-premise accounts
• Build and maintain strong relationships with beverage directors, bar managers, retail buyers, and owners
• Secure new distribution, back-bar placements, and permanent features
• Drive incremental volume and depletions in priority accounts
• Maintain a disciplined account visitation schedule

• Position Pueblo Viejo as a core tequila for Margarita and Paloma programs
• Secure featured cocktails, menu placements, and staff recommendations
• Elevate visibility of San Matías premium expressions
• Strategically place Rey Sol in high-end, prestige-driven venues
• Ensure effective POS execution and merchandising standards

• Partner closely with distributor sales teams to align priorities
• Conduct ride-withs to support and motivate sales representatives
• Deliver product education and brand storytelling to distributor teams
• Provide clear communication on goals, opportunities, and execution gaps

• Conduct staff trainings, tastings, and trade education sessions
• Represent the brands at trade and consumer events
• Develop relationships with key trade influencers and community leaders
• Identify local partnership and PR opportunities that support portfolio growth

• Submit weekly activity reports and monthly performance summaries
• Track distribution gains, account status, and execution metrics
• Provide competitive insights and market trend analysis
• Maintain organized CRM documentation and follow-up plans

• Associate or Bachelor’s degree preferred
• 3+ years experience in beverage alcohol (supplier, distributor, retail, or hospitality)
• Tequila or premium spirits experience strongly preferred
• Proven ability to build and manage key account relationships
• Strong understanding of on-premise programming and retail merchandising
• Experience executing in-market sales and marketing initiatives
• Entrepreneurial mindset with demonstrated sales impact
• Highly organized with strong time-management skills
• Proactive, solution-oriented, and results-driven
• Strong presentation and communication skills
• Ability to influence distributor and trade stakeholders
• Valid driver’s license with safe driving record and reliable vehicle
• Must be at least 21 years of age

• Measurable increase in distribution and velocity for Pueblo Viejo
• Expanded premium placements for San Matías
• Strategic presence of Rey Sol in prestige accounts
• Strong distributor engagement and improved field execution
• Consistent depletion growth and improved account retention