GTM Product Marketing Manager, Data

Salesforce Data 360 underpins Salesforce’s growth strategy and is the foundation of Customer 360 Apps and Agentforce. The Data 360 Product Marketing team plays a critical role in positioning Salesforce as the leader in Data + AI: driving cross-cloud messaging, integrated solution selling sales plays, competitive positioning, and go-to-market execution.

We are seeking a driven, innovative and talented manager to join the Data 360 Go-to-Market (GTM) team.

You will be the Data 360 Lead for one of the AMER OUs. In this highly visible role, you will be the primary GTM contact for your OU’s Data 360 Sales leaders, Core Sales Programs & Enablement teams, and Industry Advisors. You will also be the lead for one of our Data 360 solutions, and will partner with your peer OU GTM Leads to drive those solutions into the market.

Success in this role requires an understanding of how sales teams operate, and how the ecosystem of support functions - e.g., from Sales Programs to Enablement to Product to Product Marketing to Field Marketing to Business Value Services to Competitive Intelligence - collaborate to develop and execute sales plays and GTM motions at scale.

You will drive Data 360 ACV growth by using data and relationships to identify repeatable use cases, and then partner with a multitude of teams to build clear and actionable sales plays, and then execute those plays r suite of GTM plays will encompass:
Data 360 stand-alone, Trusted Context (Data 360 + Mule Soft + Informatica), Solution Selling:
Better Together with the Apps (with a deep focus on Agentforce, Service Cloud, Sales Cloud and Marketing Cloud), and Industry Use Cases.

You will collaborate with the other GTM and PMM team members to develop quarterly plans that both scale across Data 360 GTM leads as well as meet the individual needs of each OU. You will take a sales-first, data-driven approach to understanding how the Data 360 Specialists and Core Sales teams in your OU are performing: what is working well, what are the hot spots, and you will use forecast calls to identify repeatable use cases and hot spots in the business that we need to address.

• Be a trusted advisor to the cross-team leaders in your OU
• Work collaboratively with other Data 360 GTM OU Leads, PMM functions, Products, and all other teams required to execute sales plays that drive meaningful ACV

• You will be the Data 360 GTM Lead for one operating unit
• Work with Sales Programs, Industry Advisors, Industry PMMs, D360 Competitive to build out sales plays that meet the needs of the Regulated + Canada sales team
• Collaborate closely with the Core and Data 360 Sales Leaders to understand what’s working, where are there challenges and hot spots we need to lean in to support
• In addition, you will support non-OU-specific projects as they arise (e.g., changes in the pricing model, Dream force, World Tours, Data 360 Specialist Onboarding, CKO, etc.)

• Develop and execute plays, including use case, discovery questions, value drivers, pitch decks, and objection handling
• Align sales plays, messaging, and enablement priorities by segment, region, and industry with top global campaigns

• Build compelling industry use cases, customer success stories, and competitive win content
• Partner with Sales and Customer Marketing to manage a customer story pipeline that fuels deal cycles, industry GTM, and thought leadership
• Equip sellers with deal-winning narratives tailored to each segment and industry

• Collaborate with your Data 360 GTM team, Data 360 Sales, and Core Sales Programs to develop quarterly plans that both leverage GTM & PMM resources by operating at scale, and meet the unique needs of your OU
• Develop a regular cadence with your key stakeholders so that you maintain year-round alignment
• Lead the quarterly planning for your OU by-segment sales play & GTM strategy (Enterprise, Commercial, SMB) in partnership with global Operational Unit (OU) leaders
• Maintain a clear operating cadence with quarterly reviews and KPIs

• Own…