Market Development Manager, Performance Marketing

Company Description

Welcome to Our World
We’ve been leading the charge in the affiliate industry from day one—establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service.

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ’s industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services.

As part of Publicis Groupe, our savvy data capabilities, cutting‑edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are.

A Quick Peek at Affiliate Marketing
Think back to your last online purchase. Did an influencer tip you off about a great product and offer a discount? Or perhaps you relied on a trusted review site to make your decision? Whatever path you took, affiliate publishers likely played a role by influencing, informing, or helping you find the best deal. CJ connects brands with these publishers, creating valuable resources for shoppers like you.

As a Market Development Manager you will play a crucial role in driving revenue growth by generating qualified leads for our sales team. This role focuses on proactively identifying and engaging with mid‑market and small businesses through a high‑volume, outbound approach. You will be responsible for executing effective cold calling campaigns, conducting targeted outreach, and qualifying leads to drive sales pipeline.

Do these things interest you? You will:

• Develop and execute effective outreach strategies:
  Develop and implement multi‑channel outreach strategies, including email, phone, and Linked In, to engage with prospects and build interest.
• Identify and qualify leads:
  Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM.
• Present value propositions:
  Clearly and concisely articulate the value proposition of our products/services to prospective customers.
• Conduct high‑volume outbound calls:
  Execute targeted cold calling campaigns to identify and qualify potential customers within the mid‑market and SMB segments.
• Schedule and qualify meetings:
  Schedule and qualify meetings between prospective customers and the sales team.
• Track and report on performance:
  Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution.
• Continuously improve:
  Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies.

What we look for:

• Bachelor's degree in business, marketing, or a related work experience.
• 2 – 3 years of experience in a fast‑paced sales development role.
• Proven ability to effectively cold call and build rapport with potential customers.
• Excellent communication and interpersonal skills, both written and verbal.
• Strong phone etiquette and the ability to handle objections effectively.
• Highly motivated and results‑oriented with a strong work ethic and a desire to exceed targets.
• Proficiency with Salesforce CRM or other sales enablement tools.
• Excellent, active listening skills.

This is a hybrid role requiring 3 days a week in office. CJ is the leader in Performance Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance.

We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients—and…