VP, Business Development

Purpose of the Job

As 贝VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and growth marketing activation business. You'll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.

• Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
• Develop compelling, differentiated value propositions that integrate creative design, digital viscient, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
• Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
• Collaborate with cross-functional teams (sales enablement, Olson, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
• Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
• Drive pilot/proof‑of‑concept activations as a step toward scaling across regions.
• Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.

• Significant business development/sales experience in marketing services and technology-enabled marketing activation.
• Proven track record closing complex, multi‑market, multi‑channel activation deals.
• Strong financial and commercial skills.
• Excellent client‑facing skills: workshop facilitation, C‑level engagement, needs translationlub, influencing decision criteria.
• Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop‑floor execution, and integration with digital measurement.
• Ability to orchestrate multi‑disciplinary teams to converge on }), }); {