Retail Marketing Manager

Overview

Brick Executive Search is working with a high growth retailer known for its trend driven assortments, elevated in store experience and strong digital presence. We are searching for a critical new position for this amazing retailer :
Retail Marketing Manager
.

The Retail Marketing Manager will own and execute store-level marketing initiatives that drive foot traffic, conversion, and community engagement across retail locations. This role is critical to ensuring stores are not just places to shop, but destinations that reflect the brand.

You will be responsible for bringing marketing to life at the local level—through in-store events, clienteling activation, local partnerships, and performance tracking—while acting as the bridge between corporate strategy and store execution.

• Key Responsibilities Plan, execute, and oversee store-level marketing initiatives across all ( 42) retail locations
• Develop and manage in-store events (launches, activations, VIP nights, community events) that drive traffic and sales
• Lead and support adoption of The Brand's clienteling app, ensuring stores are using it consistently and effectively to drive repeat visits and customer engagement
• Build and manage local partnerships (influencers, gyms, salons, universities, businesses, and community organizations) tailored to each market
• Collaborate closely with Store Managers and Regional Leaders to ensure marketing initiatives are executed consistently and on-brand
• Monitor and analyze foot traffic, conversion rates, event performance, and store-level KPIs, using insights to refine strategy
• Partner with Marketing, E-commerce, and Creative teams to translate brand campaigns into compelling in-store experiences
• Create playbooks, guidelines, and best practices for retail marketing execution
• Travel regularly to stores to support launches, events, and on-the-ground execution
• Act as the voice of retail back to HQ—sharing insights on customer behavior, local trends, and store needs

• 4–7+ years of experience in retail marketing, field marketing, or experiential marketing, preferably in fashion or lifestyle retail
• Proven experience driving store traffic and conversion through local marketing initiatives
• Strong understanding of clienteling, CRM tools, and in-store customer engagement strategies
• Experience planning and executing in-person events
• Analytical mindset with the ability to interpret store-level performance data
• Highly organized, proactive, and comfortable managing multiple markets at once
• Strong communication and relationship-building skills
• Willingness and ability to travel frequently

• Experience working with fast-growing or multi-store retail brands
• Familiarity with POS, traffic-counting tools, or retail analytics platforms
• Background in community marketing or local brand partnerships

• High-visibility role with real impact on store performance
• Opportunity to shape how customers experience the Brand in real life
• Fast-paced, entrepreneurial environment
• Creative freedom to test, iterate, and build something meaningful