Director Marketing, Retail Marketing

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, Timber Tech®, AZEK® Exteriors, Versatex®, fermacell®, and Stru Xure®.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

Hybrid from our Chicago corporate office

The Director of Retail Marketing is responsible for leading the strategic vision, development, and execution of retail marketing initiatives across the James Hardie
, Timber Tech and AZEK Exteriors brands. This role will drive retail channel growth, strengthen brand presence, and deepen customer engagement across home improvement retailers including The Home Depot, Lowe’s, and other key partners.

This position requires a dynamic, results‑oriented leader who combines strategic thinking with operational excellence. The Senior Director will oversee retail marketing strategy, merchandising, digital retail programs, and omni‑channel execution to maximize market share, category leadership, and profitability across both brands and will be accountable to achieving the revenue and profitability goals established.

Strategic Leadership

• Develop and execute long‑term retail marketing strategies that align with each brand’s growth objectives and retail channel priorities.
• Translate business strategies into actionable growth plans and programs that drive sales volume, brand preference, and market share.
• Lead omni‑channel marketing strategies that integrate e‑commerce, in‑store merchandising, special order, and stocking programs.
• Partner closely with Sales, Product, Brand, and Digital teams to ensure a unified go‑to‑market approach.
• Direct the development of promotional and merchandising plans that elevate brand visibility and engagement at retail.
• Lead line review strategy and execution, ensuring both brands achieve maximum presence and sell‑through performance.
• Manage retail associate training programs and in‑store engagement tools to increase conversion with homeowners and contractors.
• Ensure excellence in retail marketing execution — from planograms and displays to digital retail content and media placements.

Customer & Channel Collaboration

• Build strong partnerships with key retail accounts, including The Home Depot and Lowe’s, to drive joint business planning and annual marketing programs.
• Support the sales team in negotiations, business reviews, and new product launches.
• Monitor and analyze competitive activity, consumer insights, and category trends to identify opportunities for innovation and differentiation.
• Lead and develop a high‑performing retail marketing team across both brands.
• Manage annual and monthly retail marketing budgets, ensuring efficient investment across channels.
• Drive a performance‑driven culture focused on data, measurement, and ROI.

• Bachelor’s degree in Marketing, Business Administration, or related field required (Master’s preferred).
• 15+ years of experience in consumer or building materials marketing, with 7+ years in retail channel leadership roles.
• Proven success in managing large retail partnerships (Home Depot, Lowe’s, or equivalent).
• Strong omni‑channel marketing experience, including digital retail, merchandising, and in‑store activation.
• Demonstrated ability to lead teams across multiple brands or business units.
• Excellent strategic planning, analytical, and communication skills.
• High proficiency in Microsoft Office Suite; experience with retail analytics tools is a plus.

Personal Characteristics

• Visionary yet pragmatic leader who thrives in a fast‑paced, entrepreneurial environment.
• Highly collaborative with a track record of building strong internal and external partnerships.
• Hands‑on problem solver who balances strategy with…