Digital Marketing Specialist

Ann & Robert H. Lurie Children’s Hospital of Chicago provides superior pediatric care in a setting that offers the latest benefits and innovations in medical technology, research and family-friendly design. As the largest pediatric provider in the region with a 140-year legacy of excellence, kids and their families are at the center of all we do. Ann & Robert H.

Lurie Children’s Hospital of Chicago is ranked in all 10 specialties by the U.S. News & World Report.
** Location
* * Olympia Center
** Job Description
** Reporting to the Foundation Marketing Director, the Digital Marketing Specialist supports the Foundation’s donor-facing communications with a focus on email and SMS communications. This role ensures digital touchpoints are effective in engaging donors, driving fundraising, and building lasting relationships.

Working closely with the Director of Foundation Marketing and the broader team, the Specialist helps execute integrated campaigns across email, SMS, and web content. They manage campaign targeting and deployment, track and analyze performance, and provide insights to strengthen engagement strategies. The Specialist also partners with design, editorial, data, and development teams to ensure creative and technical excellence that aligns with organizational goals.
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* Essential Job Functions:

*** Build, test, and deploy email campaigns and journeys, managing segmentation and targeting to reach the right audiences.
* Support the creation, scheduling, and execution of SMS campaigns.
* Write and refine messaging, calls to action, subject lines, and headlines in collaboration with marketing and fundraising teams.
* Conduct A/B tests, track key metrics, and share performance reports to guide ongoing improvements.
* Set up and manage campaign tracking, including UTM parameters and source codes, to measure results.
* Follow email and SMS best practices to ensure strong deliverability, compliance, and IP reputation.
* Coordinate with the Information Services team to support accurate data syncing and campaign automation.
* Assist with other digital marketing tasks as needed, including web content updates, social media support, and form development.
* Work with external vendors to troubleshoot issues and support platform functionality.
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* Knowledge, Skills and Abilities:

*** To perform this job successfully, an individual must have the following education and/or experience.

* Education:

Bachelor’s degree in marketing, communications, or a related field.

* Experience:

2–5 years of experience in digital marketing, with a focus on email and/or SMS campaign development and deployment.
* Experience working with email marketing platforms (e.g., Luminate Online, Salesforce Marketing Cloud, Pardot, Engaging Networks, etc.) and basic knowledge of segmentation and automation tools.
* Strong writing and editing skills with the ability to craft clear, engaging messaging and calls to action.
* Familiarity with A/B testing, campaign performance metrics, and reporting dashboards.
* Basic understanding of Google Analytics, UTM tracking, and campaign measurement best practices.
* Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines.
* Collaborative team player with strong communication skills and a willingness to support cross-channel marketing efforts.
* Interest in nonprofit or mission-driven work and passion for connecting audiences to a cause.
** Education
* * Bachelor's Degree (Required)
** Pay Range**$59,280.00-$96,928.00 Salary At Lurie Children’s, we are committed to competitive and fair compensation aligned with market rates and internal equity, reflecting individual contributions, experience, and expertise. The pay range for this job indicates minimum and maximum targets for the position. Ranges are regularly reviewed to stay aligned with market conditions. In addition to base salary, Lurie Children’s offer a comprehensive rewards package that may include differentials for some hourly employees, leadership incentives for select roles, health and retirement benefits, and wellbeing programs.

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