Brand Manager, Kraft Mayo and Dressings

Job Description

Job Purpose

This Brand Manager role will have direct ownership of the Kraft Brand, with keen focus on the Mayo and Dressings Categories. This role will also oversee Grey Poupon and

A.1. in our food service unit. Brand Managers are leaders in our business. This role will have end to end ownership over brand strategy and marketing campaign execution. This role will include working in close connection with the customer marketing team to build customer strategy and a robust execution plan. This position is best suited for someone who is has a strong bias for action, a strategic mindset, ownership mentality, creative problem-solving skills, and able to think scrappy.

This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines. This role will also include category and brand performance reporting to help inform key ‘go-forward’ decisions. This role includes commercialization of both product and packaging renovations and trailblazing initiatives. This role will bring strategy to life and require cross-functional leadership to drive further growth and operator penetration in the Mayo and Dressings categories.

You will be responsible for ensuring that consumers engage with our brands consistently across channels. You will also own the one, three, and five-year growth plan for your portfolio. Collaboration with internal stakeholders and external agencies is critical.

This role includes several key components of the Marketing Competency Model:

• Lead B2B and B2C media strategy and execution Kraft
• Deliver comms-driven partnership ideas that help win new business
• Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
• Drive discussions during management presentations with platform GM, and business unit President

• Develop, Refine and Execute a one, three, and five-year growth plan that provides strategic innovation direction (product and packaging)
• Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of new products
• Utilize business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives
• Find scrappy ways to make a big marketing impact on under-developed legacy brands
• Driving end to end marketing and customer strategy for consumer experience.

• Facilitate the execution of strategic trade programing for key customers.
• Develop channel and customer level launch/execution plans for innovation and marketing campaigns.
• Manage execution roadmaps for pipeline innovation projects.

• 5+ years’ experience in marketing for an established or startup CPG company
• Bachelor’s degree required
• Strategic capability and experience in GTM strategy, marketing plan development, situation assessment, strategy and tactical plan development
• Experience in cross-functional team leadership
• Experience in commercialization of innovation/renovation-based projects
• Ability to handle simultaneous projects and deliver in agreed upon timelines
• Experience with marketing campaign development and deployment

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$ - $

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of…