Director, Creator Management

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.

Influential is looking for an experienced Director, Creator Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead campaign management for a major QSR client while supporting the development and execution of our top-tier influencer marketing campaigns. The Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Directly manage a team and be responsible for their output and success
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail‑oriented with attention to schedules and timelines, and maintenance of records and materials
• A self‑starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams.

• 8+ years of experience working in a digital, advertising, or influencer marketing environment including
• Experience managing multiple 6 to 7 figure projects at one time in a fast‑paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts
• Experience managing a team
• Direct experience with on‑site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self‑starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube, and more
• Bachelor’s degree or equivalent experience

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