Marketing Specialist, Email Production Hybrid

Description

The Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Marketing Specialist is an important individual contributor to Marketing. They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi-task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM.

The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NM’s marketing plans and, in doing so, learns fundamentals of strategic marketing. They are expected to be collaborative, results driven and deliver flawless execution of their projects.

The Marketing Specialist supports the manager in the execution of assigned/identified projects:

• Understands the scope and objectives of assigned projects and delivers against those objectives.
• Develops key elements of the marketing plan and/or the creation of marketing materials.
• Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback.

• Collaborate with internal clients and Digital Team partners to develop email communications.
• Create, troubleshoot, update and maintain Digital content calendar related to email campaigns.
• Coordinate with Service Line in the digital channel on marketing campaigns.
• Consolidate and manage universal opt-outs.
• Create and provide reporting related to campaign performance.

• Bachelor’s degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.

• Experience using HTML.
• Experience and familiarity with email creation platforms, preferably Eloqua.
• Experience with project management software and workflow systems, preferably Workfront.
• Experience with website analytics and site improvement tools.
• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client-side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.

Northwestern Medicine is an equal opportunity employer (disability, VETS) and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.

Northwestern Medicine conducts a background check that includes criminal history on newly hired team members and, at times, internal transfers. If you are offered a position with us, you will be required to complete an authorization and disclosure form that gives Northwestern Medicine permission to run the background check. Results are evaluated on a case‑by‑case basis, and we follow all local, state, and federal laws, including the Illinois Health Care Worker Background Check Act.

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all employment decisions will be made by a person.

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well‑being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

Internal employees and rehires who left Northwestern Medicine within 1 year are not eligible for the sign‑on bonus. Exception:
New graduate internal employees seeking their first licensed clinical position at NM may be eligible depending on the job family.