Social Media Manager

Minds Matter Chicago is part of Minds Matter, a national organization with chapters in cities across the country. Minds Matter connects driven and determined students from low-income families with the people, preparation, and possibilities to succeed in college, create their future, and change the world.

Through a multi-year, cohort-based model, Minds Matter Chicago provides individualized mentoring, academic enrichment, and college advising to support students as they navigate the path to and through college. Our work is grounded in a student-centered approach and focused on ensuring students have the access, guidance, and support needed to achieve their academic and personal goals.

The Social Media Manager is a volunteer role responsible for shaping and executing digital storytelling that elevates the mission, impact, and community of Minds Matter Chicago. This role supports a student-centered culture guided by the organization’s mission by creating engaging, authentic content that connects students, families, volunteers, donors, and partners to our work.

This is an opportunity for a creative and strategic communicator to expand Minds Matter Chicago’s digital footprint while contributing meaningfully to student success and access to opportunity.

Volunteering with Minds Matter Chicago offers meaningful professional, personal, and community-based benefits. In this role, volunteers become part of a collaborative community committed to supporting students as they navigate critical academic and life transitions.

Benefits include:

• Career Compass Exchange, an intentional space for volunteers to engage in professional learning, reflection, and skill-building alongside peers across industries
• Opportunities to build and expand professional networks through collaboration with staff, board members, and volunteers who bring diverse perspectives and expertise
• Experience working within a mission-driven, team-oriented environment that values shared responsibility, collaboration, and mutual support
• Volunteers with Minds Matter Chicago gain not only professional experience and community, but also the chance to be part of work that has a lasting and meaningful impact on students’ lives.

The Social Media Manager reports to the Director of Marketing & Communications and works closely with the Marketing & Communications team.

This role collaborates regularly with:

• Marketing & Communications team to align messaging and strategy
• Program Team to capture stories, milestones, and program impact
• Associate Board and volunteers to amplify events and initiatives
• Design partners to bring visual concepts to life

• Execute and refine a year-round content calendar across Instagram (primary), Facebook, and Linked In
• Develop timely, trend-aware content that aligns with organizational values and resonates with diverse audiences
• Capture and edit high-quality photos and short-form videos using tools such as Adobe Lightroom, Adobe Premiere Rush, Canva, and Cap Cut, ensuring content aligns with brand standards and platform best practices
• Produce and optimize visual content for Instagram, Facebook, Linked In, and other relevant channels, managing the full workflow from concept and on-site capture to final edit and scheduling.
• Draft, schedule, and manage social media content that reflect program impact and organizational priorities
• Balance messaging for multiple audiences, including students and families, current and prospective volunteers, and donors
• Monitor platform performance, engagement, and growth metrics to inform content strategy
• Support community growth by increasing follower engagement and reach across platforms

• Identify emerging platform trends, tools, and features to keep content fresh and effective
• Test new content formats and iterate based on performance insights
• Collaborate on content capture during programs or events (optional but encouraged)
• Support additional communications projects as needed
• Student Services Support
• Provide student services support in emergency or…