Marketing Manager
Job in
Chicago, Cook County, Illinois, 60602, USA
Listed on 2026-02-07
Listing for:
Hub International
Full Time
position Listed on 2026-02-07
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Manager, Marketing Communications
Job Description & How to Apply Below
Specialty Program Group (SPG) is one of North America's fastest-growing specialty insurance holding companies - managing a $600M+ portfolio of brands across niche industries. Our marketing team operates as an in-house agency and center of excellence, supporting more than 30 specialty insurance businesses with brand strategy, digital marketing, communications, and growth initiatives.
About the Role
We're seeking a Marketing Manager to play a key role in driving marketing excellence across SPG's portfolio. This position blends strategic thinking with hands-on execution - ideal for someone who can manage multiple brands, balance creative storytelling with data-driven decision making, and collaborate across divisions, partners, and leadership teams. The Marketing Manager will work closely with the Senior Manager of Marketing & Communications to execute multi-brand campaigns, manage cross-divisional projects, and ensure alignment between SPG corporate initiatives and individual portfolio brands.
This role requires a strong executor, someone comfortable coordinating many moving parts, supporting internal launches, and maintaining consistency across dozens of brands and communication channels.
Key Responsibilities
Strategic & Campaign Management
* Develop and manage integrated marketing campaigns (digital, social, email, content, and paid media) to support both SPG corporate and division-level goals.
* Partner with SPG divisions and marketing leads to translate business objectives into actionable marketing plans.
* Oversee campaign performance, analytics, and ROI - identifying optimization opportunities and scaling successful tactics.
* Serve as the main point of coordination for multi-brand marketing projects, tracking tasks, approvals, and deliverables across design, PR, and digital teams.
Brand & Digital Leadership
* Maintain and elevate SPG's brand identity across 30+ portfolio brands.
* Manage website updates, digital campaigns, and SEO/SEM performance in partnership with internal and external resources.
* Support rollout of SPG's new brand architecture, divisional launches, and website migrations.
Content & Communications
* Collaborate with designers, writers, and SMEs to produce high-impact content - including thought leadership, case studies, video scripts, and digital collateral.
* Coordinate PR and internal/external communications to strengthen brand visibility and alignment.
* Draft and edit internal/external marketing content such as newsletters, launch emails, and one-pagers.
Support webinar and event marketing, handling registration pages, post-event follow-up emails, and reporting.
Analytics & Reporting
* Own campaign dashboards and performance reports using analytics tools (Google Analytics, Hub Spot, etc.).
* Present results and insights to leadership, recommending adjustments to improve engagement and conversion.
Collaboration & Operations
* Work cross-functionally with Product Marketing, SEO, Paid Media, and Creative teams within the SPG Marketing Center of Excellence.
* Manage project timelines, budgets, and vendor relationships to deliver on time and within scope.
Qualifications
* Bachelor's degree in Marketing, Communications, or related field.
* 5-7 years of marketing experience, preferably in B2B, insurance, or financial services.
* Proven experience in multi-brand marketing or agency-style environments.
* Strong grasp of digital marketing, SEO, SEM, paid social, and content strategy.
* Skilled in CRM, analytics, and automation tools (Hub Spot, Salesforce, Google Ads, etc.).
* Excellent project management and stakeholder communication skills.
Preferred Skills & Attributes
* Experience with AI-driven marketing tools (e.g., Jasper, ChatGPT, Surfer
SEO, Ad Creative.ai, etc.) and familiarity with AI Search Optimization.
* Strong creative sensibility and ability to collaborate effectively with design and content teams.
* A balance of strategic vision and hands-on execution; thrives in a fast-paced, evolving environment.
* Familiarity with the specialty insurance or wholesale insurance industry is a plus.
Salary Transparency:
Disclosure required under applicable law in…
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