Social Media Manager

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JOB TITLE:

Social Media Manager

DEPARTMENT:
Marketing

ORGANIZATION:
Chicago Cubs

REPORTS TO:

Assistant Director, Social Media and Influencer Marketing

LOCATION:

Chicago, IL

FLSA STATUS:
Exempt

COMPENSATION: $75,000 - $100,000 USD

BEING PART OF THE TEAM

Our business is a team sport that began on a field with baseballs and bats and has evolved into one of the most recognizable brands in sports an entertainment through Cubs baseball and live events. Our success is driven by our people, work to create and inspire change in an engaging, collaborative and inclusive environment. As a team, we continue to build a culture on and off the field that delivers unforgettable experiences for one another, our fans and community.

In support of that effort, we expect associates to work primarily in our office. Are you ready to be part of it?

OUR STORY

THE CHICAGO CUBS FRANCHISE is a charter member of Major League Baseball's National League. Since 1876, the team has won the National League pennant 17 times and was the first team to win back-to-back World Series titles in the 1907 and 1908 seasons. In 2016, the Chicago Cubs made history again when the team won its first World Series in 108 years, ending the longest championship drought in North American sports.

Known for its ivy-covered outfield walls, hand-operated scoreboard and famous Marquee sign, iconic Wrigley Field has been the home of the Chicago Cubs since 1914, making it the second oldest ballpark in Major League Baseball.

HOW YOU'LL CONTRIBUTE:

The Chicago Cubs are seeking an experienced Social Media Manager to help lead and evolve the organization's social media practice. This role is responsible for developing and executing platform strategies across all owned social channels, overseeing day-to-day content execution, and driving audience growth and brand relevance through social-first storytelling. The Social Media Manager will work cross-functionally to support key initiatives, live events, and marquee moments while ensuring the Cubs' voice remains consistent, engaging, and culturally relevant.

THE DAY-TO-DAY:

• Manage the day-to-day content calendar, publishing, and performance of Cubs social media channels (Meta, Instagram, Tik Tok, X, You Tube)

• Collaborate with the Assistant Director to continually evolve the Cubs' social media playbook sharpening our voice, experimenting with formats, and crafting platform-first strategies that surprise and delight fans

• Be the go-to connector between the social team and other departments (Communications, Partnerships, Ticketing etc.) to bring big ideas to life with perfect timing and execution

• Lead dynamic social coverage for home games, marquee moments, and key initiatives bringing the energy of Wrigley Field and Cubs culture straight to our fans' feeds (including evenings, weekends, and holidays as needed)

• Concept, script, and publish scroll-stopping, social-first content that sparks conversation, drives engagement, and captures the spirit of the Cubs brand

• Partner with the Cubs Production Team to ideate around eye-catching videos, graphics, and photography that stand out in a crowded feed

• Keep your finger on the pulse of real-time trends, adapting content to stay fresh, authentic, and at the center of the cultural conversation

• Spot creative crossover opportunities that blend baseball moments with trending internet culture, music, memes, and fan communities

• Collaborate on influencer campaigns, ensuring deliverables feel organic and on-brand

• Use performance data and post-campaign recaps to refine our content mix and find new ways to surprise our audience.

WHAT YOU'LL BRING:

• 5 to 7 years of experience managing brand social media accounts, preferred in professional or D1 collegiate sports

• Proven success in growing audiences, building voice, and delivering platform-specific content that drives results

• Strong creative instincts and ability to think like a producer, from scripting to identifying viral moments

• Deep expertise in platform-first content…