Social Media Manager

JOB SUMMARY

The Food Group seeks a Social Media Manager to boost social media marketing for key brands. The role requires developing strategies, creating content (including short-form video/graphics), and community building. Experience in B2B, B2C, and DTC social strategies, proven campaign success, and knowledge of the evolving social media landscape are essential.

• Develop and execute social strategies for food and beverage clients.
• Plan and coordinate social content for editorial calendars and paid campaigns, communicating deadlines.
• Collaborate on social creative with internal content and creative teams.
• Lead content programming, scheduling, monitoring, and reporting.
• Manage paid social media strategies across platforms.
• Analyze reporting to optimize content and campaign performance.
• Lead community management, ensuring high engagement.
• Stay current on social media trends and best practices.
• Work collaboratively across agency departments.
• Collaborate on influencer management, including outreach, coordination, and ongoing relationship support.
• Perform other assigned duties.

• Strong analytical, problem-solving, and time management skills.
• Proficient in Microsoft Office Suite (advanced Excel), Canva, Adobe Photoshop, Google Workspace, Business Apps & Collaboration Tools.
• Excellent communication (written/verbal), interpersonal, and organizational skills.
• Ability to work independently and in teams and perform under pressure.
• Adobe Premiere/After Effects experience is a plus.
• Ability to collaborate effectively across multiple teams.

• B.A. in Communications, Marketing, Journalism, Business, or equivalent experience (required).
• 2-3 years of social media marketing/content experience (required); food/beverage preferred.
• Experience managing multiple social channels (Facebook, Instagram, Tik Tok, Twitter, Pinterest, You Tube, etc.).
• Proficient with social media management platforms (Emplifi, Sprout Social, Hootsuite, Later).
• Creative planning and communication with creative teams.
• Foundational experience planning, executing, and reporting on paid campaigns.
• Experience coordinating projects and deadlines.
• Experience collaborating on influencer management initiatives.
• Bonus:
  Photography/video shooting and editing experience.

We believe the interview process is an opportunity to learn about each other and if there is a cultural and personality fit. To that end, you can expect approximately three conversational-style interview rounds with cross-functional team members. Additionally, we’ll conduct a portfolio review and a skills assignment, where we get to learn more about you.

Diversity and difference power creativity, and our people’s creativity is our greatest advantage. Our mission is to build and foster an inclusive culture of belonging at The Food Group and across WPP – a culture where everyone feels welcomed, valued, and respected and is given an equal opportunity to thrive.

This job description is intended to describe the general nature and level of work being performed by employees assigned to this job. It is not intended to be a comprehensive list of all responsibilities, duties, and skills required of personnel so classified.