Vice President, Influencer Enablement

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Influential, a Publicis Groupe company, sits within the Publicis Media Exchange (PMX) under the Groupe Solutions vertical. Influential is the industry’s leading influencer marketing platform, combining best-in-class creator relationships, data-driven insights, and scaled execution to drive measurable business outcomes for brands.

This role is part of a newly established inside‑Groupe sales function, focused exclusively on selling influencer solutions to Publicis agencies and their clients. The position offers a unique opportunity to help shape how influencer marketing is positioned, packaged, and activated across the Publicis ecosystem.

The Vice President, Influencer Enabelment role will work closely with leadership, agency partners, and Influential teams to drive strategic adoption of influencer marketing across Publicis accounts. This role is responsible for building and maintaining senior‑level relationships, informing influencer investment strategy, and supporting scaled execution that delivers value, innovation, and competitive advantage to Groupe clients.

This unique position blends strategic selling, partnership development, and consultative leadership, with a focus on aligning Influential’s offerings to agency needs and client business objectives.

• Serve as a primary influencer marketing expert and internal seller to Publicis agencies, supporting influencer strategy, education, and adoption across assigned accounts
• Partner with agency leadership, and Influential teams to identify investment opportunities, develop go‑to‑market approaches, and unlock incremental growth
• Build, manage, and strengthen long‑term relationships with agency leads, planners, and client teams
• Translate Influential’s platform, creator capabilities, and data offerings into clear, compelling solutions tailored to Publicis clients
• Support influencer planning across the funnel, including awareness, performance, and sales‑focused use cases
• Collaborate cross‑functionally with strategy, analytics, creator partnerships, and execution teams to ensure seamless delivery
• Stay ahead of industry trends in influencer marketing, social platforms, creator commerce, and measurement to inform strategic recommendations

• Bachelor’s Degree or equivalent experience
• 10+ year of sales experience in selling managed service influencer marketing camapigns and/or relevant agency experience
• Proven success in a client‑facing, consultative roles
• Strong understanding of the influencer and creator ecosystem, including platforms, talent management, and measurement
• Comfort navigating complex organizations and influencing via a team organization and not a singular unit
• An entrepreneurial approach, paired with a collaborative, humble, and results‑driven approach
• Profficient in Microsoft Office Suite

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding…