Lenovo Business Marketing Manager

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.

We’re proud to share our story and Make Amazing Happen at CDW.

The Category and Brand Management team is the central liaison for one or more partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Lenovo Business Marketing Manager will own and drive the development of the Lenovo Client Marketing strategy at CDW, leveraging investments and programs to develop customer engagements and sales enablement tools to accelerate CDW’s Lenovo Client revenue.

• Engage regularly with assigned partner(s) to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences.
• Collaborate and manage relationships with Lenovo Marketing Manager, Partner Investments, Partner Finance, Product & Partner Management teams to jointly develop the partnership by creating the "better together story."
• Develop and own marketing strategy for a $3+ million budget. Lead strategic and meaningful investments that drive demand for Lenovo Client Solutions. Craft and implement co-marketing and co-selling campaigns that drive awareness and demand for Lenovo Client Solutions.
• Develop internal and external communications to sales, customers, and partners through digital flyer creation and customized email templates.
• Create dashboard in collaboration with Partner Analytics to track post event ROI performance.
• Quarterly management of Lenovo Client Marketing Development Funds (MDF) including: sales enablement and customer event management, internal funding processes and Lenovo claim requirements.
• Execute against plan and activities by providing the proper content and resources to maximize CDW Account Manager and Customer engagement.
• Maximize overall Partner Controllable Margin (PCM).
• Drive proper delivery and execution against Marketing Plans and Business Reviews, by taking Lenovo and CDW initiatives and rebranding them into a cohesive message.