Head of Industry, Travel & Tourism

Overview

Viant’s Travel business is already a major success, with deep adoption across Travel, Tourism, and hospitality. We are now seeking a Head of Industry, Travel to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our travel targeting and measurement solutions.

This role requires 15+ years of advertising experience and a minimum of 7+ years in Travel marketing (brand-direct, agency, or vendor side experience).

The ideal candidate brings a proven track record of driving direct brand relationships in Travel advertising while also collaborating with agencies to influence adoption. They will be responsible for growing category revenue
, building out the GTM team, hiring additional Account Directors, Account Managers
, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), and Marketing to solidify Viant as the premier programmatic solution for Travel marketers
.

• Scale Viant’s already-successful Travel business by expanding direct brand relationships in tourism, travel, and hospitality.
• Establish Viant as the premier programmatic solution for the category by evangelizing our travel targeting, measurement, and identity solutions.
• Drive greater industry awareness through thought leadership, conference participation, and client education.
• Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Travel category.
• Develop and execute a brand-first GTM strategy that ensures Viant is embedded in key tourism and hospitality marketing budgets.
• Partner with agency teams to help them navigate the evolving Travel programmatic landscape and ensure Viant is the platform of choice.
• Hire, train, and scale a team of Travel-focused sellers to drive continued adoption.
• Define success metrics and manage performance to ensure Viant continues to outpace the market in Travel programmatic growth.
• Serve as the executive face of Viant’s Travel business, representing the company at industry events and in high-stakes client meetings.
• Work closely with Product teams to develop new innovative Travel ad products and further enhance Viant’s travel targeting, identity resolution, develop new ad products and measurement capabilities.
• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Travel offering.
• Ensure Viant’s measurement solutions align with tourism and travel marketing objectives and help clients prove ROI.

• 15+ years of advertising experience
  , with a minimum of 7+ years in Travel marketing.
• Expertise in tourism and hospitality marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to Travel brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption in Travel.
• Experience hiring and leading high-performing GTM teams in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize Viant’s leadership in Travel programmatic advertising.

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance
, paid parental leave and unlimited PTO and more.

Base compensation range: $225,000 - $250,000

In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.

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