Growth Marketing Manager; Digital Demand

Overview

We offer a flexible working policy that supports a healthy balance between personal and professional well‑being. This role requires in‑office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers while also maintaining the flexibility for meaningful work‑life balance.

You will play a pivotal role in accelerating our revenue engine, designing, executing, and optimizing data‑driven programs that attract new customers and expand value within our existing base. In this high‑impact, highly collaborative role, you’ll own full‑funnel growth initiatives and partner closely with Field Marketing, Sales, Customer Success, Portfolio Marketing, Corporate Marketing, and Marketing Operations to create meaningful pipeline, improve conversion, and strengthen long‑term customer relationships.

This is a role for a strategic thinker who loves rolling up their sleeves: someone equally energized by campaign architecture and hands‑on execution, and who thrives at turning insights into measurable outcomes. You’ll have the ability to innovate, the data to guide your decisions, and a clear mandate to influence revenue performance across the entire customer lifecycle. At iManage, you’ll help shape how prospects discover our value, how customers experience our product, and how both evolve into long‑term advocates.

“This role is exciting because there’s a lot of runway to build and shape how we drive expansion. We’re looking for someone who’s excited to bring new ideas, put structure around our growth efforts, and help define what great cross‑sell and lifecycle marketing looks like.”

• Growth Strategy & Campaign Execution
  • Building and executing integrated growth marketing and demand generation campaigns that drive qualified pipeline and revenue across both new logo acquisition and customer cross‑sell/upsell opportunities.
  • Developing multi‑channel strategies, including but not limited to, email, paid media, ABM, webinars, events, website experiences, content syndication, and in‑product or customer‑led motions.
  • Translating ICP pain points and expected outcomes to product value propositions and use cases into targeted campaigns aligned to key personas and buying stages.
• New Logo Acquisition
  • Partnering with Integrated Marketing, Sales, Field Marketing, Portfolio Marketing, and Corporate Marketing to design demand programs that attract and convert net‑new accounts.
  • Supporting account‑based strategies by activating intent data, account insights, and tailored messaging.
  • Optimizing funnel performance from first touch through opportunity creation and closed‑won.
• Customer Expansion & Cross‑Sell
  • Designing cross‑sell programs based on customer usage, maturity, and expansion signals.
  • Collaborating closely with Customer Success, Sales, Field Marketing, and Portfolio Marketing to build lifecycle and expansion campaigns that support adoption, retention, and revenue growth.
  • Aligning messaging and timing with customer success milestones, renewals, and account plans.
• Cross‑Functional Collaboration
  • Serving as a trusted key growth marketing partner to Sales, Field Marketing, Corporate Marketing, Portfolio Marketing and Customer Success, ensuring campaign strategies are aligned to revenue targets, account strategies, and pipeline goals.
  • Guiding program management, execution, and the success of the cross‑functional plan and activities.
  • Collaborating with Marketing and Revenue Operations to define success metrics, attribution models, and reporting.
  • Partnering with Portfolio Marketing to ensure positioning, messaging, and launches are fully activated through growth programs.
• Performance Measurement & Optimization
  • Owning campaign performance tracking, testing, and optimization to continuously improve conversion rates, pipeline velocity, and ROI.
  • Analyzing funnel data and customer insights to inform campaign strategy and future investments.
  • Regularly communicating results, insights, and recommendations to marketing and revenue leadership.