Manager, Commerce Media

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at Mars

Mars United Commerce is currently seeking a Manager, Commerce Media. This position is responsible for developing National Consumer Promotions and Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG or pharmaceutical experience is strongly preferred. Expertise in commerce media, in particular retail media and the third-party vendor landscape across digital, in-store and traditional media is required. Candidates must reside within a commutable distance to our Detroit, New York, Chicago, Cincinnati, Minneapolis, Bentonville or Seattle office for a hybrid schedule.

PRIMARY RESPONSIBILITIES:

• Client-facing role responsible for managing portfolio of brands as lead media strategist, planning, presenting and flawlessly executing national consumer promotions and shopper media campaigns
• Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail and ability to directly communicate with clients on a regular basis.
• Manage media budget and optimize to deliver strong ROI, measuring year over year growth by utilizing historical performance and industry benchmarks, sharing results with clients
• Manage annual partnerships with preferred vendors to ensure competitive rates and added value opportunities, as well as identifying new key partners for innovation and test and learn opportunities.
• Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients
• Play key role in partnering with creative, strategic planning and client leadership to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life
• Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience
• End to end campaign management delivering final approved plans to market. Execution of third party commerce media tactics may include in-store, offers, sampling, digital coupons, rebates, influencers, etc.
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• Monitoring of 3P vendor landscape (identifying new partners or existing partners with new capabilities)
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

SKILLSETS

REQUIRED:

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 6-8 years of shopper, consumer promotions or retail media experience working in an agency setting
• Must be an excellent collaborator, willing to…