Brand Director

Overview

Amylu Foods is seeking an experienced Brand Director to oversee our brand and use their expertise to bring us to the next level.

Who Are We?

Amylu Foods is a Female founded, high-growth, natural CPG company with over a century of tradition rooted in using fresh ingredients and hand-crafted recipes.

As the pioneers of chicken sausage, we blend innovation with experience, bringing bold, fresh flavors to the table. From our Chicago roots, we ve grown into a passionate, dedicated team of food enthusiasts, leading the category with our creative recipes, small-batch production, and constant flavor innovation.

Celebrating over 100 years of culinary craftsmanship, we re expanding our offerings and distribution nationwide, launching new and exciting products that continue to redefine the protein category.

Amylu Foods is seeking a Director of Brand to lead the evolution and activation of our brand portfolio as we continue to scale in the better-for-you protein space.

This role is ideal for a modern brand builder who blends creative instinct with analytical rigor and knows how to turn product truth (clean ingredients, great taste, real nutrition) into crave-worthy brand moments that drive trial, loyalty, and growth.

The Director of Brand will own end-to-end brand leadership
, from positioning and storytelling to integrated campaigns, launches, and real-world activation.

Sitting at the intersection of brand strategy, product marketing, creative development, experiential marketing, and data, this role ensures Amylu shows up consistently and compellingly across social, experiential, and earned channels.

This is a highly cross-functional leadership role, partnering closely with the Director of Integrated Marketing, Creative Director, and Sales to ensure brand initiatives support velocity, innovation, and long-term brand equity.

Brand Strategy & Stewardship

• Own Amylu’s brand strategy, positioning, and ongoing evolution within the better-for-you protein category
• Serve as the steward of Amylu’s visual identity, voice, and messaging across campaigns, PR, social, and experiential
• Translate product truth — clean ingredients, protein content, nutrition, and flavor — into clear, compelling brand storytelling that resonates with modern consumers
• Ensure brand consistency while allowing flexibility to evolve with category trends, retailer needs, and consumer behavior

Integrated Campaigns & Go-to-Market Leadership

• Lead integrated brand and product campaigns from brief through launch and optimization across retail, organic social, PR, influencer, and experiential
• Partner with the Shopper team on the annual and quarterly brand marketing calendar
  , aligning innovation launches, seasonal moments, and retailer priorities
• Partner with Sales and Shopper Marketing to ensure strong on-shelf storytelling, launch support, and brand presence in-store and online

Experiential, Social, Influencer & Earned Media

• Define and execute Amylu’s brand activation strategy, including trade shows (e.g., Expo West, AMC), sampling programs, events, partnerships, and community engagement
• Lead organic social and influencer strategy to drive education, appetite appeal, engagement, and advocacy
• Partner with PR to drive earned media, product placement, and cultural moments that build awareness and credibility in the food and wellness space
• Partner with the Creative Director to plan and execute brand photoshoots and content production (campaign, lifestyle, product), ensuring strong creative direction, timelines, and budget management
• Lead PR, social, and experiential agencies with a clear point of view and high executional standards
• Ensure all creative work balances appetite appeal, clarity, compliance, and brand consistency

Business Impact & Measurement

• Own brand and top-of-funnel marketing budgets, allocating resources strategically to support growth and brand health
• Define KPIs for brand awareness, trial, engagement, and contribution to velocity and innovation performance
• Use data, insights, and retail feedback to refine campaigns and improve impact over time
• Lead, coach, and develop brand, social, and experiential team members, fostering strong…