Marketing Director

Job Details

• Position Type:
  Administration
• Date Posted: 12/2/2025
• Location:
  
  Concept Schools

Concept Schools is a nonprofit charter management organization that provides a high-quality, STEM-focused, and college-preparatory education through a network of charter public schools while offering exceptional programs, comprehensive services, and opportunities to partner in education. Concept manages a network of 30+ schools across the Midwest and supports the teaching and learning of 14,000 K-12 students.

• Proactively identify, recommend, and develop new marketing & communication strategies to further support and enhance the programs and mission of Concept Schools
• Develop and execute a comprehensive annual strategic marketing and communications plan with the goal to raise brand awareness and meet student enrollment targets
• Collaborate with senior leadership, program directors, and network leaders to set strategies and goals for marketing projects
• Regularly track and report performance data analytics on marketing efforts
• Monitor and analyze marketing performance metrics, such as ROI, conversion rates, and customer acquisition costs, and use data-driven insights to optimize marketing efforts and drive continuous improvement.
• Supervise and support a team including Copywriter/Editor and Digital Marketing Coordinator
• Collaborate with the graphic design and communications team to regularly oversee the creation of written, digital, and visual content for various Concept Schools publications, including network newsletters, school enrollment marketing materials, annual reports, and various Concept Events
• Lead cross-functional teams to execute integrated marketing campaigns across multiple channels, including digital, social media, email, content marketing, and events.
• Conduct market research and analysis to identify trends, competitive landscapes, and customer insights to inform marketing strategies and tactics.
• Oversee the creation and production of marketing collateral, including print materials, digital assets, presentations, and videos, ensuring alignment with brand guidelines and messaging.
• Manage the company's digital presence, including website content, SEO/SEM, social media platforms, and online advertising campaigns, to enhance visibility and engagement.
• Cultivate and maintain relationships with external partners, agencies, vendors, and industry influencers to enhance marketing capabilities and expand brand reach.
• Stay abreast of industry trends, best practices, and emerging technologies in marketing and recommend innovative strategies to maintain a competitive edge.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

• Bachelor’s degree in marketing, advertising, communications, or a related field
• Proven track record of success in developing and implementing strategic marketing plans that drive business growth and achieve measurable results.
• Three to five (3-5) years of experience in marketing leadership roles, with demonstrated expertise in brand management, digital marketing, and campaign management.
• Experience working within the educational sector strongly preferred
• Experience working within the non-profit sector preferred
• Basic knowledge of Adobe Creative Suite, Word Press or similar website development platforms,  project management platform, Mail Chimp (or similar email distribution system), Eventbrite (or similar event scheduling system), Google Suite, etc.
• Strong analytical skills and proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Experienced social media user with a deep understanding of popular social media platforms, trends, and digital communications strategies; willing to experiment with and learn best practices for new platforms, required
• In-depth knowledge of social media metrics reporting, and the ability to share insights on a continual basis with communications and development teams.
• Experience obtaining project estimates from, negotiating with, and managing external partners and vendors, preferred

• Strong…