Director, Brand Strategy

Overview

The Director, Brand Strategy leads the uncovering of breakthrough customer insights and translates them into marketing ideas for a major RFH client. This role is part of the brand strategy organization and reports to the VP, Group Strategy Director. The Director is an insightful and collaborative colleague who supports client priorities with deep research insights, awareness of the competitive set, and understanding of target audience needs and perspectives.

Responsibilities

• Synthesize market research to identify unique insights that inspire and guide the development of innovative brand strategies and marketing ideas.

• Identify high‑impact opportunities to drive brand growth.

• Develop clear creative briefs with focused strategic insights and business rationale.

• Manage the annual brand planning process across a large, complex, multi‑indication brand.

• Lead and facilitate workshops to generate new thinking and improved business strategies.

• Build productive collaboration and enable successful teamwork across fields.

• Demonstrate the impact of Brand Strategy by creating demand for its contributions.

• Remain on top of trends in healthcare, pharma and the medical industry.

• Manage and mentor junior strategists/planners.

Qualifications

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field. MBA a plus.

• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role).

• Strong awareness of brand strategy frameworks and processes, with the ability to create compelling recommendations to drive business objectives.

• Familiarity with segmentation, analytics, and media research tools is a plus.

• Exceptional customer insight skills and intuitive ability to understand audience motivations.

• Ability to distill complex research into actionable insights.

• Ability to integrate multiple perspectives.

• Strong communication, writing, and influence skills.

• An independent problem solver who works well in a collaborative, cross‑functional environment.

• Inspirational leadership style and a passion for pharmaceutical marketing.

Additional Information

• Our motto “Viva La Différence” reflects our commitment to belonging and inclusive experiences for all talent.

• Publicis Groupe provides robust and inclusive benefit programs and policies, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

• If you require accommodation or assistance with the application or onboarding process, please contact .

• All your information will be kept confidential according to EEO guidelines.

• Compensation Range: $106,780 - $153,405 annually. The Company reserves the right to modify this pay range. Temporary roles may be eligible for certain plans and benefits. The Final date to receive applications is.

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