Marketing Events Coordinator

At Strategic Coach ® , we strive to free up highly successful, visionary entrepreneurs and their teams to thrive and grow in a world of rapid change and unpredictability. Strategic Coach is the premier business coaching program for entrepreneurs who are passionate about what’s next for them, but are stuck on how to get there. We provide the framework and community for an easier and accelerated path forward.

For over 35 years, we’ve challenged the status quo of entrepreneurial thinking, helping 20,000+ entrepreneurs gain clarity, boost their confidence, and achieve accelerated results. We pride ourselves on offering world-class coaching to exceptional clients through our positive, proactive, and growth-focused environment cultivated by our amazing team !

We’re looking for a Marketing Events Coordinator to support a variety of projects ranging from event planning to marketing support to administrative duties. If you enjoy working in a fast-paced, highly productive environment and have excellent project management and communication skills, this is a role that will challenge and develop your marketing capabilities.

Who we’re looking for:

• You have 3+ years of related marketing and event planning experience.
• You have an entrepreneurial spirit and a growth mindset.
• You’re extremely organized and systems driven, have sound time-management skills, and are able to prioritize, multi-task, and work to deadlines in a calm manner.
• You have excellent professional and diplomatic communication skills, both written and spoken.
• You’re computer savvy (experience with Salesforce, Pardot, and Asana is a benefit) and are quick to learn the capabilities of new platforms.
• You’re able to effectively communicate relevant project information to your team.
• You’re comfortable working in a team atmosphere as well as independently.
• You’re able and willing to do hands‑on work as required.
• You have the ability to negotiate effectively with suppliers/vendors.
• You take ownership of any project and follow through to completion.
• You have a university or college degree

You’ll be responsible for:

Event Coordination & Logistics

• Coordinating all aspects of events, including in‑person and virtual sales events, trade shows, conferences, and speaking engagements.
• Orchestrating all components of in‑person events: venue negotiations/bookings, team travel/hotels, food and beverage, audiovisual requirements, décor, and preparing and shipping event materials.
• Onsite execution:
  Acting as a main liaison with event organizers, connecting with venues to ensure all details are communicated clearly, setting up booths, managing registration, taking event photos/videos for social media, and managing booth take‑down.
• Managing all deliverables for virtual events and webinars: scheduling, finding panelists, asset creation, and RSVP tracking.
• Technical execution, including setting up Zoom links, creating  Add Event  calendar codes, and managing complex breakout room assignments for the Sales Team.
• Acting as a strategic partner to the Sales Team, using clear success metrics and post‑event analysis to inform event decisions and demonstrate impact on pipeline management.
• Performing follow‑up duties such as registration and attendance reporting, downloading recordings, and listing chapter timestamps for video replay edits.
• Assisting in the execution of various marketing initiatives (digital campaigns, newsletters, advertising, brochures, and sell sheets).
• Digital Asset Management:
  Duplicating and updating event landing pages (Pardot), integrating them with Salesforce, and ensuring the website event pages stay current.
• Lead Management:
  Categorizing prospect lists for sales and marketing leaders and ensuring all attendees are properly entered into the CRM for follow‑up.
• Proposing new ideas to improve the event‑planning process, such as creating event scorecards or intake forms.

Business Development & Sponsorship

• Acting as a sponsorship coordinator for major conferences, managing renewals, and conducting feedback meetings with high‑level clients.
• Researching and vetting new event opportunities, speeches, and trade show sponsor ships to determine best fit.

Administration & Finance

• Keeping…