Marketing Manager - Digital & eCommerce

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, Timber Tech®, AZEK® Exteriors, Versatex®, fermacell®, and Stru Xure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally.

Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit

Summary

The Manager of Digital & E-Commerce – Retail is responsible for driving online sales performance, product discoverability, traffic, and conversion for all James Hardie products across The Home Depot and Lowe’s digital ecosystems. This role serves as the primary digital lead for both retail partners, overseeing product content, online merchandising strategy, promotional execution, analytics, and overall digital brand presence. This leader will collaborate cross-functionally with Retail Marketing, Sales, Product Management, Creative, and external partners to optimize the customer experience across retail platforms and ensure James Hardie products show up consistently, accurately, and competitively online to drive revenue growth, share gains and consumer purchase behavior.

What You’ll Do:

• Own and optimize the James Hardie product catalog across Home Depot and Lowe’s websites, ensuring accuracy of product data, imagery, videos, copy, and SEO-optimization
• Manage product setup, onboarding, and ongoing maintenance through retail content management systems (e.g., Home Depot IDM, Lowe’s IMA)
• Develop and implement best-in-class product content standards that improve discoverability, engagement, and conversion
• Lead creation of digital assets (how-to videos, imagery, comparison charts, A+ content, style guides) in partnership with Brand and Creative teams

• Build and execute digital campaigns & e-Commerce strategies that increase traffic, conversion and online sales performance and optimize the customer journey
• Collaborate with Retail Sales teams to drive digital share gains and improve category placement and visibility
• Optimize retail media campaigns to drive demand & conversion goals
• Respond to digital shelf KPIs including search rank, content health, in-stock status, ratings & reviews, and competitive positioning

• Ensure consistent online and in-store experience, aligning digital content with packaging, signage, marketing, and product claims
• Support omnichannel launches, seasonal resets, and category refreshes with digital content strategies
• Partner with Retail Marketing to integrate digital insights into broader retail campaigns

• Execute online promotions, special buys, seasonal events in collaboration with Retail Sales and partner teams
• Ensure promotional content, landing pages, media placements are accurate, timely, and optimized for performance
• Track promotional lift and provide insights on future strategies

• Build dashboards and reporting tools to evaluate digital KPIs—including traffic, conversions, CTR, average order value, search rank, ROAS, content health, and competitive benchmarks
• Provide weekly and monthly insights to Retail Sales and Marketing leaders to improve digital performance
• Analyze consumer behavior and site performance to guide continuous improvement

• Partner closely with Retail Sales, Product, Supply Chain, Creative, and Marketing to align on assortment, pricing, content, and promotions
• Serve as subject-matter expert on retail e-commerce, advising teams on best practices and emerging trends
• Manage agency or vendor partners supporting digital content creation, SEO, or retail media execution

What You’ll Bring:

• Bachelor’s degree in Marketing, Business, Digital Marketing, E-Commerce, or related field
• 5+ years of experience in e-commerce,…