Field Activation Manager

Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.

We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.

We are looking for a strategic, creative, and data-driven marketer to own the strategy and execution of field marketing initiatives for our Fridge portfolio. As our Fridge Activation Manager you will be responsible for developing and executing programs that drive awareness, trial, and sustained performance at new and existing Fridges. This role involves developing innovative marketing initiatives, coordinating events, and using business analysis to drive results.

This role is critical to ensuring every Fridge launch—and every underperforming location—has a clear activation plan that turns first-time customers into repeat fans.

This is a highly cross-functional role that sits at the intersection of marketing, operations, sales, and analytics. You’ll translate customer insights into scalable activation playbooks, test and refine on-the-ground tactics, and lead efforts that measurably increase trial, conversion, and velocity at the Fridge level.

• Fridge Activation Strategy
  • Develop targeted activation plans for existing Fridges to improve trial, repeat, and frequency
  • Identify priority locations and segments (e.g., offices, hospitals, universities, airports) and tailor activation approaches accordingly
  • Project manage Fridge activation strategy for new Fridge launches, ensuring strong awareness, trial, and early performance
  • Set and manage the budget of fridge activation programs
• Field Marketing Execution
  • Plan and execute a calendar of site-specific marketing initiatives, including sampling, events, promotions, signage, partnerships, and other client and/or site-specific tactics
  • Hire, train, and manage external partners to execute on the ground tactics across key markets
  • Manage internal logistics by working closely with Sales and Operations to ensure seamless execution at the Fridge level
  • Manage client outreach and build relationships with on-site stakeholders (property managers, tenant experience teams, workplace partners, etc.) to develop low-cost, always-on tactics that can scale across markets
  • Manage updated list of client/marketing contacts and build strategies for maximizing client engagement and FF advocacy on site
• Testing, Optimization & Playbooks
  • Design and run tests to evaluate activation tactics, messaging, and incentives
  • Analyze performance data to understand what drives trial and repeat behavior
  • Build scalable segmented activation playbooks and toolkits that can be deployed across markets
• Cross-Functional Collaboration
  • Work closely with Sales and Portfolio Optimization teams to ensure marketing efforts align with broader business goals
  • Partner with Channel Strategy to develop Fridge tiering criteria, align on high-priority target locations, and build ongoing performance reporting
• Measurement & Reporting
  • Define success metrics for Fridge activation (trial rate, conversion, velocity, retention) to achieve positive program ROI
  • Measure campaign effectiveness (ROI) and report insights and recommendations to marketing and leadership teams
  • Continuously refine strategy based on learnings and results

• 5+ years of experience in field marketing, B2B marketing, brand activation, or growth marketing—ideally in food, CPG, retail, or high-volume…