Email and SMS Marketing Manager

Overview

Hiring Now: EMAIL AMD SMS MARKETING MANAGER

Lettuce Entertain You Restaurants is looking for a cross-functional Email and SMS Marketing Manager with 5+ years of email and SMS technical experience to join our team.

The Email & SMS Marketing Manager will:

• Be responsible for the execution of Lettuce’s guest lifecycle and direct response marketing programs across email and SMS
• Develop, lead, and execute high-impact email and SMS campaigns designed to foster personal connections with our guests
• Have complete oversight over workflow skills, strategy development and implementation, creative content and rigorous data analysis

We reward our teams with benefits, career-long training and growth opportunities.

• Competitive Salary
• Paid Time Off - including Paid Holidays, Personal Days & Vacation
• 401(k)
• Blue Cross Blue Shield Medical Insurance
• Dental & Vision Insurance
• Life, Accident Protection & Critical Illness Insurance
• Domestic Partner Benefits
• Restaurant Discounts
• Employee Assistance Program - focusing on a commitment to mental health & wellness

Lettuce is a culinary-driven restaurant company with a genuine commitment to our people: we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!

We participate in E-Verify / Participamos en E-Verify

• Develop, lead and execute Lettuce email/SMS campaigns and programs, including creating targeted audience segments; developing targeted marketing campaigns and executing A/B and other testing, using data analysis and reporting insights and sharing best practices with the team; identifying opportunities, improving engagement and connections with our guests; and managing various email/SMS calendars, cadence and content creation
• Develop and implement a segmentation and personalization strategy to target relevant guests for email/SMS campaigns and optimize performance
• Create strategies to optimize guest journeys and execute data-driven predictive experiences
• Create effective email/SMS marketing campaigns to promote Lettuce
• Manage review and approval process for email/SMS content, including proofreading emails and SMS messages; testing all links for quality assurance and accuracy; and ensuring that all messages are mobile-friendly and optimized for all platforms
• Track and analyze direct and interactive email/SMS marketing campaigns and share insights with the team
• Coordinate and monitor the growth, maintenance, integrity and security of several marketing databases
• Model and promote teamwork across all teams
• Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy
• Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

• 5+ years of email and SMS technical experience
• Experienced with creating targeted audience segments
• Skilled in developing targeted marketing campaigns and executing A/B and other testing
• Ability to create strategies to optimize and execute data-driven predictive experiences

Salary Range USD $75,000.00 - USD $85,000.00 /Yr.