Creative Director, KitchenAid

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company that continuously improves life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company drives innovation to meet evolving consumer needs with its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, Whirlpool reported approximately $17 billion in annual sales—about 90% of which were in the Americas—supported by 44,000 employees and 40 manufacturing and technology research centers.

Requisition

Whirlpool Corporation seeks a dedicated Creative Director for the Kitchen Aid brand to lead creative innovation within the World of Whirlpool (WoW), its next‑generation in‑house advertising and experience agency. Located at the historic Reid Murdoch Building in Chicago, this highly visible role elevates the consumer experience and builds the future of marketing for an iconic brand.

In this role, you will oversee Kitchen Aid North America’s creative strategy and execution. The ambition is to achieve world‑class, award‑winning creative that drives brand love, delivers cohesive customer experiences across the entire marketing funnel, and fuels business growth. As the Visionary, you will inspire the centralized creative team to deliver impactful, consistent, on‑brand work across all consumer touchpoints.

• Leadership & Strategic Direction
  • Lead the Kitchen Aid creative pod, including all creative processes, strategic direction, and team culture development across multiple functions.
  • Direct the creative strategy for complex, high‑level brand projects, focusing on innovation and originality to achieve significant growth.
  • Translate complex business goals, brand foundations, and strategic imperatives into compelling creative strategies and decisions.
  • Foster a positive and engaging team culture through transparent, inclusive, and effective communication across functions.
• Creative Execution & Brand Guardianship
  • Direct the creation and delivery of all brand messaging to ensure consistency, clarity, and deep reflection of Kitchen Aid’s visual identity and values across all touchpoints.
  • Drive meaningful, high‑impact interactions across the consumer journey, fostering strong loyalty and driving significant participation across various channels.
  • Oversee the development of high‑quality, persuasive copy, editorials, and storytelling across all brand channels, thoughtfully curated to each audience.
  • Guide teams in generating fresh, high‑level ideas and concepts based on complex strategic briefs, with a focus on excellence and the ability to evaluate success post‑execution.
  • Consistently and effectively bring the brand voice to life across different touchpoints at a managerial level, and evaluate the success of brand voice application.
• Digital & Operational Excellence
  • Lead the creation and optimization of highly compelling digital and social media campaigns and content (visual and written) aligned with effective brand strategy, utilizing deep digital insights.
  • Oversee the creative pod’s project management and goal setting, ensuring all outputs meet established deadlines, quality standards, and adherence to operational best practices.
  • Apply a strategic understanding of marketing initiatives, strategic positioning, and target audiences to consistently evaluate the effectiveness and strategic success of all work.
  • Actively seek, value, and incorporate project feedback and direction, maintaining a commitment to continuous refinement and staying informed on industry trends to consistently implement best practices.

• Bachelor’s Degree
• 10 years of experience leading creative strategy for iconic brands
• 5 years of people‑leadership experience
• Track record of success in understanding the business to identify opportunities for creative disruption, ideally gained from experience in a fast‑paced in‑house mode

• 15 years of experience leading creative strategy for iconic brands
• Global creative experience creating assets and campaigns…