Manager, Media Strategy

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

We’re seeking a Manager, Media Strategy. A Manager, Media Strategy leads development of media strategies, plans and campaign activation to achieve client objectives. This person drives innovation at both the strategic and campaign level, builds relationships with internal and external teams and manages relationships with vendors, setting expectations and confirming they are met.

• Develop and deliver effective media strategies and plans, utilizing research tools and historical client data and knowledge of media landscape and innovations
• Research, develop and share POVs on new client opportunities
• Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals and budgets
• Translate media strategies into tactical plans that achieve client’s objectives and fit within budget
• Create strong relationships with vendor partners and stay current on relevant, upcoming offerings
• Research and seek new media trends, innovations and opportunities to share with team and client
• Negotiate with vendor partners to obtain media availability and placement, advantageous rates and added value; evaluate appropriate media opportunities for achieving client objectives
• Act as a liaison between the media and account team to ensure that project milestones, timelines, plan approvals, and deliverables are met
• Monitor and track media spend, compare against client budget, and alert team of any discrepancies
• Handle other duties as assigned by supervisor

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 5-7 years of media experience working in an agency setting
• Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office skills including expert proficiency in applications such as Excel, PowerPoint and Word
• Able to build relationships across the team, department, vendors and clients
• Proactive approach, demonstrated by:
• Providing regular project timeline and budget updates to team/supervisor
• Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
• Developing an understanding of new/emerging media developments and sharing with the broader team internally
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.

We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our…