North America Marketing Leader

Overview

We are looking for an experienced and dynamic North America Marketing Leader to lead our marketing and communications efforts across the region.

Ideal Candidate Profile
:

You will develop and implement the marketing and communications strategy aligned with the North America and Canada regional and overall Nielsen

IQ business goals and objectives. You should be capable of leveraging and effectively communicating Nielsen

IQ’s unique and substantial customer solutions, its branding internally and externally, raising further market awareness of the business and positioning initiatives.

Ideal candidates will come from a commercial background with a strong know-how of B2B and digital marketing, as well as of communications principles and techniques. You will drive the full end to end marketing campaigns that combine all marketing capabilities from segmentation, audience profiling, campaign development, optimization and performance marketing – to drive revenue in NA.

The successful candidate will participate in collaborative by leveraging a global marketing strategy with a regional adaptation to support sales growth strategies and execution.

This role reports directly to SVP of Global Commercial Marketing.

• Develop and implement the North America regional and market level marketing and communications strategy, including digital and offline marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Identify and build out category specific marketing targeting key categories across FMCG and Tech and Durables.
• Drive a new focus on C-suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner.
• Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference.
• Oversee the follow-up, nurture and flow of qualified marketing leads to sales meeting marketing contribution targets and maximize the return on investment.
• Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue.
• Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine.
• Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Lead, manage and develop the skills and knowledge of the current North America Marketing team.

• University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
• 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
• Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results.
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics.
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to Linked In, Google, Facebook, Instagram and programmatic advertising.
• Language Fluency and Proficiency in English.
• Team…