Sr. Marketing Manager, Financial Services

Overview

This role is responsible for partnering with the Financial Services industry business stakeholders to develop and tell the story for JLL’s unique capabilities and to enhance our reputation in the industry. The primary goal of this role is to drive awareness and demand generation initiatives. The successful candidate will be responsible for developing and executing the strategic marketing plan in alignment with business goals.

This role will work collaboratively with marketing colleagues in solutions/product marketing, demand, digital, content and campaigns, research, design and PR to execute multi-channel, multi-touch campaigns and programs.

• Create and execute the go-to-market marketing strategy and plan for the industry in alignment with our Work Dynamics financial services business’ priorities and goals
• Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
• Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
• Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
• Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
• Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
• Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
• Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
• Enhance and measure the effectiveness of our industry .com presence
• Act as a point of escalation during the campaign planning, development, execution and optimization process
• Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
• Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
• Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups

• The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals
• Ability to link industry offerings to organizational campaign themes and goals
• Listening, probing and interpreting needs of the business
• Strong executive presence, stakeholder management, writing and presenting skills
• Strong creative/ marketing writing and presentation skills
• Proven ability to participate in and influence cross-functional teams
• Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
• Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)

• Bachelor’s degree in marketing, communications, business or related field
• 8+ years of b-to-b marketing experience
• Proven experience working with multiple marketing and sales functions to deliver superior results
• Experience in industry GTM strategy with a financial services or real estate firm is a plus
• Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
• Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
• Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
• Experience creating and implementing proven successful demand creation and lead nurturing programs
• Team player with cross-functional project leadership skills, collaboration
• Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements