Regional Vice President of Communications and External Affairs

Overview

Prime Healthcare is an award-winning health system headquartered in Ontario, California. Prime Healthcare operates 51 hospitals and has more than 360 outpatient locations in 14 states providing more than 2.5 million patient visits annually. It is one of the nation’s leading health systems with nearly 57,000 employees and physicians. Eighteen of the Prime Healthcare hospitals are members of the Prime Healthcare Foundation, a 501(c)(3) not-for-profit public charity.

Prime Healthcare is actively seeking new members to join our corporate team!

The Regional Vice President of Communications and External Affairs is a corporate and regional executive leader responsible for the planning, development and execution of the organization's strategic communications and public relations to advance the mission and organizational goals through effective messaging, media relations, crisis communication, employee engagement, advocacy, and stakeholder outreach. This leadership position is one of the key representatives of Prime Healthcare with internal and external stakeholders.

Works closely with Government Relations and is responsible for the development and deployment of all corporate communications, including investor related communications and presentations, media relations and PR/ community engagement activities for Prime Healthcare including internal and external communications, executive communications, PR and media relations, crisis communications, corporate advocacy, Prime Healthcare Foundation activities, online and social media strategy. This leader works with Corporate and Regional leadership and hospital leadership to advance the company’s mission and strategic goals.

Working closely with Prime Executive Leadership, this position serves as the primary spokesperson for Prime Healthcare in the Region.

For more details on duties and responsibilities of our Regional Vice President of Communications and External Affairs, please see below:

• Builds and helps champion a world-class Prime Healthcare communications and PR program in conjunction with the Prime Executive Team that advances the strategic goals of Prime, including the growth initiatives that successfully increase awareness, understanding and utilization of the hospital and health system services and confidence in the Prime Healthcare brand.
• Creates and implements communications and media campaigns that positively position Prime, using earned and paid media. With other senior leaders, assist with communicating Prime’s strategy, growth prospects, and financial performance to investors and analysts.
• Maintains a proactive internal communications program for Prime leadership and staff, along with a proactive media relations program, enhancing the Prime Healthcare reputation and brand for internal audiences and external stakeholders across the nation.
• Provides the leadership for Prime hospitals, utilizing data along with other intelligence, to develop and implement strategic marketing, communications, and business development plans to grow profitable volume.
• Participates as an active member of the Acquisition Team. Develops and implements the communications, PR, advocacy, and media strategy for new acquisitions.
• Serves as Corporate spokesperson with the media and assists the hospitals in critical PR situations, working with Prime Legal team members, local hospital leadership and communications staff.
• Works with government officials, policymakers, and other stakeholders to advocate for Prime Healthcare’s interests and objectives. Effectively serve as a positive representative “ambassador” for Prime Healthcare.
• Oversees and drives web, digital and social media strategies; helps create and set the tone for Prime’s creative direction, including advertising and branding.
• Annually develops goals and objectives for the Corporate team and establishes and implements protocols and procedures for continuous quality improvement in communications and public relations programs. Guides and oversees budgeting on an annual basis for the hospitals, ensuring adherence.
• Collaborates with HR, Legal, Finance, and Patient Experience on labor relations…