Marketing Account Lead

Overview

Resource Innovations is seeking an experienced Marketing Account Lead to join our growing Marketing team in Chicago
, supporting Residential Energy Efficiency programs in the Midwest. This role is equivalent to a Senior Account Executive in a marketing agency environment and is ideal for someone who brings agency experience, strong client leadership skills, and looking for the opportunity to deliver meaningful, high-quality work that makes a real impact.

As a Marketing Account Lead
, you’ll support Energy Efficiency utility programs, gaining hands-on experience in larger residential energy efficiency efforts. You will serve as the day-to-day marketing lead for assigned utility programs, managing integrated marketing initiatives from planning through execution. You will work closely with utility clients, internal creative and digital partners, program teams, engineers and external stakeholders to ensure marketing efforts are strategic, well-coordinated, and delivered on time and on budget.

Eligible candidates must be able to work independently while managing multiple accounts and projects simultaneously. Success in this role requires strong client management skills, attention to detail, organization and proactiveness. You’ll play a key role in planning and managing campaigns and events that drive awareness of and participation in energy efficiency programs—helping households and communities lower energy costs, improve comfort, and access smarter energy solutions.

The successful candidate will have a minimum of 5 years marketing experience. Agency experience is preferred.

As Resource Innovations continues to build and evolve an internal agency model, this is an exciting opportunity to help shape how marketing supports large-scale, purpose-driven programs that directly impact customers and communities. It is an excellent opportunity for our employees interested in advancing their careers and in helping to influence our growth.

• Client & Account Leadership
• Serve as the primary day-to-day marketing lead for assigned Residential utility programs, acting as a trusted partner to internal program teams and client stakeholders
• Lead status meetings, working sessions, and check-ins, ensuring clear communication, alignment, and follow-through

• Strategic Thinking & Insights
• Develop a strong understanding of Residential energy efficiency programs, customer segments, and utility objectives
• Bring insights and recommendations to the team by connecting data, customer behavior, and program performance to marketing decisions

• Integrated Marketing Execution
• Plan and manage integrated marketing initiatives across channels such as email, digital media, content, events, outreach materials, and customer communications
• Translate program goals and client needs into clear briefs, timelines, and actionable direction for internal teams

• Project & Workflow Management
• Manage scopes of work, timelines, budgets, and deliverables using project management tools
• Track milestones and dependencies, proactively identifying risks and resolving issues to keep work on track

• Production of Marketing Materials
• Coordinate the development and production of marketing materials in collaboration with creative, digital, program and engineering teams
• Monitor the status and quality of deliverables to ensure work is on strategy and meets program requirements

• Data, Reporting & Measurement
• Assist in compiling and analyzing campaign and event data, preparing reports and summaries to track effectiveness and inform optimization
• Help synthesize results into clear takeaways and recommendations for internal teams and clients

• Event Planning & Support
• Lead or support planning and execution of events such as webinars, presentations, community events, and meetings, including logistics and on-site or virtual support

• Collaboration & Team Development
• Work closely with cross-functional teams to support cohesive, well-executed and measurable marketing efforts
• Mentor and support junior team members, contributing to team growth and knowledge-sharing

• Other duties as assigned

• Must be located in the greater Chicagoland, IL area or willing to relocate within 30…