Product Marketing Manager

Overview

PCI Pal is a leading provider of SaaS solutions that empower companies to take payments securely, adhere to strict industry governance, and remove their business from the significant risks posed by non-compliance and data loss. We are integrated and resold by some of the world’s leading business communications vendors, as well as major payment service providers.

We are currently looking for a Product Marketing Manager to join our US team.

Location: Remote, in EST or CST timezone.

The Product Marketing Manager at PCI Pal is a strategic position that lives at the intersection of Product, Marketing and Sales; the role will involve regular engagement with senior people both internally and externally and will actively contribute to developing sustainable growth strategies to drive the business forward. This is an exciting opportunity to become an ambassador for PCI Pal’s product and work with exceptional colleagues around the globe to accelerate awareness and product sales.

As a Product Marketing Manager you will have an opportunity to drive strong collaboration between functions including Product, Marketing, Sales, and Customer Success.

Reporting to the Director of Product Marketing and working within a growing team of Product Marketing professionals, this role expertly crafts and executes product marketing strategies, ensuring that our value proposition resonates with our partners and customers, drives competitive advantage, and accelerates market growth. The Product Marketing Manager will be responsible for researching the market, monitoring competitors, developing differentiated positioning and compelling messaging, executing product launch plans, creating collateral for each step of the buyer’s journey, and providing content for both sales and partner organization enablement.

• Identify, develop, and maintain market knowledge such as buyer ecosystem and personas that help define placement and the value of the PCI Pal secure payments offering; regularly run product market fit customer interviews. Regularly gather product feedback both qualitatively and quantitatively and present findings to product and marketing stakeholders.
• Define purchase motivators, use case scenarios, and customer needs to enhance and maintain competitive differentiation points for sales.
• Support field sellers and channel partners with effective positioning, product marketing assets, product education and competitive differentiation; for example, you will be expected to create and maintain standardized sales pitch decks and own various other strategic sales assets such as pricing lists and video material.
• Collaborate with product managers and sales counterparts to define value propositions, positioning and messaging that differentiate PCI Pal vs competitors, and demonstrate value to buyers.
• Develop and execute go-to-market and launch plans in collaboration with product managers and with both our Marketing and Partners & Alliances Teams. Create and deploy marketing material and collateral (e.g. landing pages, pitch decks, infographics, explainer videos, etc) designed for each stage of the buyer’s journey and key personas.
• Work with the wider Marketing Team to create content for critical product related topics such as podcasts, eBooks, blogs, articles, videos, etc.
• Act as a product evangelist to continuously promote the value proposition both internally and externally; this includes for example educating the sales team and participating in key industry events which can be either inperson or online. The product marketing manager will also be expected to exploit social media channels as necessary whilst acting as a product ambassador.
• Report to product and marketing leadership on the effectiveness of product marketing initiatives and adjust strategies as needed to meet business objectives.

• Led successful product launches throughout your previous product marketing career
• 2+ years of product marketing experience
• Previous CCaaS or CPaaS industry experience
• Experience in a fast-paced environment and can execute multiple projects simultaneously
• Strong…