Product Marketing Manager

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Pay Pal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

We’re looking for an RCS Product Marketing Manager to lead the go-to-market strategy for our RCS business. In this role, you’ll collaborate across teams to position Sinch’s RCS products as the preferred choice for businesses. You’ll craft compelling messaging, drive adoption, and support revenue growth by aligning product capabilities with market needs.

• Conduct market research to identify trends, customer needs, and competitive landscape for RCS communication solutions.
• Define target audience segments and tailor strategies to address specific pain points and goals.

• Develop and execute go-to-market strategies for Sinch’s RCS products, ensuring timely and successful launches.
• Collaborate with product management, sales, and marketing teams to align strategies and prioritize initiatives.
• Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products.
• Partner with Sales, Rev Ops, and Customer Success to drive pipeline creation, product adoption, and expansion for RCS.

• Create clear, compelling value propositions and messaging for RCS products that resonate with key customer segments.
• Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs.
• Own RCS positioning within Sinch’s broader conversational messaging portfolio, including SMS, Whats App, and emerging channels.
• Support analyst briefings, industry events, and partner enablement related to RCS.
• Collaborate with ecosystem partners (operators, OEMs, GSMA-aligned initiatives) to strengthen Sinch’s RCS market leadership.

• Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote RCS solutions.
• Partner with the demand generation team to design campaigns that drive awareness and adoption.

• Collaborate with account teams to identify and showcase customer success stories.
• Use customer insights to refine messaging and influence product roadmaps.

• Track and report on the performance of marketing initiatives, using data to inform future strategies.
• Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement.

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably in B2B SaaS, telecommunications, or RCS technology.
• Experience in the telecommunications industry with an understanding of cloud-based communications for the enterprise market.
• Ability to interface confidently with senior leaders and executives, presenting clear recommendations, insights, and go-to-market strategies.
• Strong understanding of RCS and/or messaging communication technologies and use cases (e.g. SMS/mms, operator, Whats App).
• Excellent written and verbal communication skills with a proven ability to simplify technical concepts.
• Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Proficiency in tools like Microsoft suite, Team, Salesforce, and content management systems.

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

• STAY HEALTHY
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  We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF
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  Take advantage of our free virtual…