Membership Marketing Manager

Membership Marketing Manager, Acquisition

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation s largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America s physicians, the patients they care for, and the promise of a healthier nation. To be part of AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Membership Marketing Manager, Acquisition on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

In this position will develop and execute integrated marketing strategies for all owned channels (direct mail, email, SMS, fax, telemarketing) to deliver new member growth. Use data-driven insights to ensure the optimization of marketing campaigns  reach, engagement, and member conversion. Develop innovative offers and value propositions through collaboration with teams focused on member programs, content and creative development.

• Marketing Strategy & Execution:
  Develops and executes an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
• Lead the development and execution of a membership lifecycle-driven marketing strategy to drive new member growth
• Continually monitor and implement best practice standards for direct response marketing trends
• Identify channel expansion opportunities, and develop cutting-edge campaigns and programs
• Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work.
• Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
• Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
• Refine and evolve customer segments and identify new channel opportunities

• Oversee messaging, content, and creative development for all membership acquisition marketing campaigns
• Lead the development of the overall editorial calendars for acquisition
• Ensure target market and individual personas’ interests align with messaging, content, and creative across channels
• Design campaigns to maximize performance metrics of reach, engagement and member conversion
• Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns
• Proactively identifies opportunities within the member-eligible base to drive engagement and membership conversion
• Test new campaign assets and channels to determine long-term feasibility

• Monitor campaign results on a weekly basis and revise go-to-market plans to deliver new member growth
• Partner with Data and Analytics team to present campaign results and insights to management
• Use data analytics (e.g., personalization and product recommendation systems), and develop a segmentation model to enable effective marketing across all owned channels
• Ability to translate key member insights into omnichannel marketing strategies, gain cross-functional alignment, and make recommended optimizations.
• Oversees analyzing audience behavior and marketing campaign effectiveness.

May include other responsibilities as assigned