Senior Connections Strategist; CRM

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Your analysis of media tactics, research resources, capabilities, opportunities and limitations will support and guide client brand communication plans. The Connections Strategy team will design media architecture informed by data.

Day-to-day, your role includes:

• Rigorous research and analysis of clients and their communication ecosystems:
  • Current and proposed media plans
  • Category competitors
  • Their consumers and audiences
  • Emerging media opportunities
• Identify and recommend proprietary research studies for assigned brand(s), continuing to gain stronger consumer insights around content engagement, media interaction, consumption and devices
• Ideating innovative media architecture plans for brands, using experience maps, consumer journeys, and brand-engagement platforms
• Partner with agency Creative Strategists, Media Planners, and Decision Science experts, using behavioral data to design an orchestrated communication system connected across touch points
• Build trust and collaborative relationships with clients and agency partners

This role will require strong, impactful work experience, which typically includes:

• An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
• Four years of college education and 2-4 years experience, preferably in cross-channel media or digital strategy environment
• Research ambidextrous- must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data
• Impressive expertise in the digital world – you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
• Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
• Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
• Proven leadership and management training – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
• Amazing communication and presentation skills – you’re articulate, straightforward, and engaging
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
  · E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Digitas is an equal opportunity employer.

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.

We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition…