Brand Manager, Innovation - Philadelphia

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

Our Culture of Ownership, Meritocracy & Collaboration

We’re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you’re supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

Brand Managers are leaders in our business, defining and executing the innovation agenda for our iconic brands. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You’ll manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.

Key Components of the Role

• Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline that is rooted in meaningful consumer pain points and white space in the category.
• Execute the innovation strategy by collaborating with cross-functional team (R&D, consumer insights, quality, operations, sales and finance) to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions.
• Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team.
• Own innovation through the stage gate process, providing visibility to senior leaderships on risks & opportunities, and aligning next steps/tradeoffs.
• Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact.
• Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations.
• Be a champion of an innovation culture across the Marketing team, bringing the outside in, challenging the status quo and driving continuous improvement in how we innovate.

Qualifications

• Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution.
• Innovative and consumer first mindset – is inherently innovative & collaborative and prioritizes resourcefulness over resources. Has a natural ability to put the consumer first, understand their pain & pleasure points and iterate quickly based on consumer learning.
• Experience with syndicated sources such as Nielsen or Circana/IRI required.
• Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (experience in cross-functional team management preferred).

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$ - $

Bonus: This position is…