Sr. Analyst, Influencer Marketing

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. Our proprietary Mar Tech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first Mar Tech platform to measure businesses holistically. Our work has been recognized by Digiday, Google, Inc.

5000, USA Today, and Search Engine Land.

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy, working alongside client teams to create a holistic strategy tailored to clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

• Support development of campaign and long-term Influencer strategy for current Ovative clients
• Own day-to-day execution of influencer campaigns, including timelines, creator communication, deliverables, approvals, and go-live coordination
• Review influencer contracts, usage rights, and disclosures to ensure accuracy, compliance, and alignment with brand guidelines
• Conduct content reviews and provide clear, creator-friendly feedback to ensure brand safety while preserving authenticity
• Maintain campaign trackers and documentation to ensure visibility across internal teams and clients
• Document, analyze, and provide meaningful insights on campaign performance
• Partner with paid media and creative teams to support content amplification, whitelisting, and creative testing
• Proactively flag risks, delays, or performance concerns and recommend solutions
• Inform on influencer & social media platform trends and partnership opportunities
• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

• Deep understanding of the Influencer ecosystem — social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy
• 2-5 years in an Influencer Marketing role developing and executing strategy and campaigns
• Strong operational and organizational skills with the ability to manage multiple creators and campaigns simultaneously inclusive of sourcing, recruiting, onboarding, and negotiating with influencers
• Experience supporting paid social amplification or content licensing from influencer campaigns
• Ability to balance attention to detail with speed in a fast-paced agency environment
• Measurement-minded with a strong understanding of performance metrics, data-driven mindset, strong analytical skills, and experience in tracking relevant metrics
• Experience analyzing influencer-specific metrics
• Strong verbal & written communication skills and client management skills

• Digital agency experience or digital lead on the client-side
• Web analytics experience
• Experience with influencer sourcing and campaign platforms

At Ovative, we offer a transparent view into three core components of your total compensation package:
Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running…