Director, CRM Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The Director of CRM Strategy will lead data-driven marketing initiatives across the client’s owned digital ecosystem. This role is responsible for defining CRM strategy, shaping program roadmaps, and driving activation across direct marketing channels. Additionally, the Director will orchestrate alignment between addressable CRM, paid media, enterprise web marketing, and e-commerce experiences to deliver seamless customer engagement.

The ideal candidate brings a proven track record in developing innovative CRM programs, leading annual planning, and executing go-to-market strategies that leverage advanced CRM capabilities. This individual thrives in ambiguity, providing clarity and direction for cross-functional teams, and excels at synthesizing complex business insights into actionable strategies that drive acquisition, retention, and customer lifetime value.

• CRM Program Leadership:
  Drive the development and execution of pre‑ and post‑purchase CRM programs in collaboration with cross‑functional teams.
• Strategic Planning:
  Lead annual CRM strategy and planning, ensuring alignment with broader marketing and business objectives.
• Client Partnership:
  Build and maintain strong relationships with client stakeholders, serving as a trusted advisor and strategic partner.
• Growth & Innovation:
  Identify opportunities for program expansion and performance improvement through proactive recommendations and incremental proposals.
• Integration &
  
  Collaboration:
  
  Connect strategies across CRM, paid media, and enterprise marketing to create cohesive, customer‑centric experiences.
• Creative Stewardship:
  Author insightful creative briefs that inspire impactful content and campaigns.
• Team Leadership:
  Mentor and guide junior and mid‑level strategists, fostering a culture of collaboration and excellence.
• Thought Leadership:
  Champion best practices and process improvements internally and with client teams.
• Consumer Insights:
  Leverage data, research, and advanced analytics (including AI/ML) to understand consumer behavior and inform strategy.

• Exceptional ability to communicate complex ideas through presentations, storytelling, and written content
• Expertise in synthesizing qualitative and quantitative data into actionable insights.
• Proven ability to develop holistic marketing strategies, campaign roadmaps, and integrated experience plans.
• Strong analytical skills in performance measurement, test design, and data‑driven optimization.
• Proficiency in business case development and strategic recommendation delivery.
• Skilled at navigating matrixed organizations and fostering cross‑functional collaboration.
• Ability to lead in fast‑paced, dynamic environments with a high degree of ambiguity.
• Willingness to travel up to 20%.

• 10+ years of experience developing CRM programs and campaigns within an agency, consultancy, or marketing organization, with measurable performance impact.
• Expertise in strategies spanning owned, paid, and earned channels.
• Familiarity with consumer electronics or related industries.
• Experience creating deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies.
• Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary…