Social & Influencer Marketing Manager— Made

Social & Influencer Marketing Manager— Made Good

Chicago

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as Made Good and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.

But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

We’re hiring a Social & Influencer Marketing Manager to own how Made Good shows up every day across social and influencer platforms in the U.S. This role is responsible for both the strategy and execution of Made Good’s social and influencer ecosystem—bringing the brand to life through culturally relevant, platform-native storytelling that drives connection, relevance, and momentum.

Made Good is built on products people genuinely love. Social and influencers are where that love turns into conversation, community, and culture. This role is for a hands‑on social and influencer leader who can build clear playbooks, lead creative development, and translate strategy into high‑quality execution—while moving at the speed of culture.

• Own Made Good’s social strategy and playbooks across Tik Tok, Instagram, and emerging platforms.
• Lead all organic social content ideation and briefing in‑house, owning creative direction from concept through execution.
• Translate brand priorities, campaigns, and cultural moments into a consistent, relevant social cadence.
• Oversee content creation end to end, including filming when needed, sourcing UGC, managing whitelisting, and leveraging external support on an ad hoc basis to bolster social creative capabilities.
• Use lightweight creation tools (e.g., Canva and basic photo/video editing) to enable fast‑turn content and real‑time optimization.
• Partner closely with Design and Creative teams to build social‑first assets while maintaining speed and flexibility.
• Stay ahead of platform trends and algorithm shifts, especially on Tik Tok, and apply them thoughtfully.
• Own the social content calendar, ensuring alignment with launches and brand priorities.
• Collaborate cross‑functionally with Brand, Creative, Media, and CX to ensure social strategy ladders into broader brand moments.
• Partner with regional marketing and brand leads across the EU and Canada to share best practices and support aligned execution.

• Lead scheduling and publishing of social content, ensuring accuracy, quality checks, and on‑time delivery.
• Manage daily community engagement across platforms, including comments, DMs, mentions, and tagged content.
• Serve as the frontline voice of Made Good, engaging consumers in a friendly, thoughtful, and on‑brand way.
• Monitor sentiment and elevate questions or issues to Brand Communications or CX as needed.
• Lead Surprise & Delight initiatives, giveaways, and gifting logistics.
• In the longer term, the community management responsibilities of this role may transition to an additional resource as the team grows and evolves.
• Own the strategy and direction for Made Good’s influencer programs across seeding, paid partnerships, and whitelisting.
• Manage influencer agency partners, setting clear briefs, creative direction, timelines, and performance expectations.
• Identify and approve influencer partners and content to ensure brand fit, platform relevance, and campaign alignment.

• Partner with the paid media agency to brief, prepare, and deliver social assets optimized for paid amplification.
• Collaborate with Media and agency partners to track performance and apply learnings to future creative and…