Marketing Manager

Lux Creo is the platform for personalized medical and dental devices. We are committed to innovation, product excellence, and customer success. Providing fully integrated solutions – cloud connected 3D printers, AI-enabled printing software, and advanced materials, Lux Creo is empowering doctors to deliver same-day, customized treatments that improve smiles, health, and well-being. Backed by Kleiner Perkins, Lux Creo is a privately held company with North American headquarters in the Chicago Metropolitan Area.

We are seeking an experienced and results-driven Marketing Manager to lead the development and execution of our marketing strategy. The ideal candidate will have a strong background in digital marketing and a passion for innovation within the healthcare or technology sectors. You will be responsible for creating impactful campaigns, generating leads, and increasing brand awareness while maintaining a strong presence in both the dental and 3D printing industries.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 4+ years of B2B marketing experience, with at least 2 years in a digital marketing role.
• Experience in the dental, medical, or 3D printing industries is highly preferred.
• Strong knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Proven ability to manage and execute multi-channel marketing campaigns from start to finish.
• Exceptional communication, writing, and editing skills.
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, Hub Spot, etc.).
• Creative, strategic thinker with a results-oriented mindset.

1.
Strategic Planning:

• Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and customer acquisition.
• Analyze market trends, competitor activity, and customer insights to refine marketing plans and ensure business growth.
• Collaborate with product, sales, and customer service teams to align marketing efforts with business objectives.

2.
Campaign Management:

• Design and implement digital marketing campaigns across various platforms (social media, email, paid ads, SEO, etc.) to engage dental professionals and dental labs.
• Oversee the creation of content, including website copy, blog posts, email newsletters, and social media content.
• Measure and report on campaign performance, adjusting tactics to optimize return on investment (ROI).

3.
Brand Management:

• Ensure consistent brand messaging and positioning across all marketing channels.
• Develop and manage marketing materials, including brochures, product videos, white papers, and case studies.
• Maintain and enhance the company’s online presence, ensuring the website, social media, and other digital platforms are up-to-date and optimized.
• Develop and implement lead generation strategies, including paid advertising, email marketing, and webinars.
• Work closely with the sales team to create marketing collateral that supports the sales process.
• Optimize lead nurturing workflows, using data to improve conversion rates.

5.
Event Planning & Partnerships:

• Coordinate and manage industry events, conferences, and webinars to promote brand awareness and generate leads.
• Develop relationships with key dental industry influencers and partners to enhance brand recognition.

6.
Budget Management & Reporting:

• Manage the marketing budget, ensuring resources are allocated effectively across campaigns and initiatives.
• Track and analyze marketing performance metrics and report on key performance indicators (KPIs) to senior leadership.

• Fast Learner:
  Gain familiarity with dental aligner solutions or orthodontic practices after one month’s training. Be passionate about staying updated on the latest industry trends, competitors, and product knowledge.
• Communication and Presentation
  
  Skills:
  
  Excellent verbal and written communication skills are essential to effectively deliver product demonstrations, articulate value propositions, negotiate contracts, and respond to customer inquiries. The candidate must possess the ability to deliver compelling…