Manager, Product Marketing
Listed on 2026-01-20
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Marketing Communications -
Management
We offer a flexible working policy that supports a healthy balance between personal and professional well‑being. This role requires in‑office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers--while also maintaining the flexibility for meaningful work‑life balance.
Being a Manager, Product Marketing at iManage, you will lead a team of product marketers within the iManage portfolio marketing organization, reporting into Portfolio Marketing leadership.
In this role, you are responsible for leading and operating the day‑to‑day product marketing execution, managing a team of product marketers, and ensuring consistent, high‑quality product marketing delivery.
This is a hands‑on people manager role focused on execution quality and delivery discipline. You will provide structure, clarity, and momentum for your team while actively contributing to product marketing output.
iM Responsible For…- Team Leadership and Execution
- Go‑To‑Market Execution
- Messaging and Positioning
- Customer Insights
- Cross‑Functional Collaboration
- Marketing Team Collaboration
- Establish and maintain clear operating standards, frameworks, and ways of working for product marketing execution.
- Establish and reinforce a consistent launch process aligned with Product Management, Sales Enablement, and Customer Success.
- Set priorities, expectations, and quality bars to ensure consistent output across the team.
- Coach product marketers to execute effectively within defined processes, templates, and delivery cadences.
- Balance people leadership with hands‑on contribution to critical product marketing deliverables as needed.
- Ensure work is well‑scoped, sequenced, and delivered on time through disciplined planning and execution practices.
- Ensure product marketers partner effectively with Product Management throughout the delivery lifecycle to support readiness, clarity, and alignment.
- Establish and run a consistent go‑to‑market approach for new capabilities, enhancements, and releases across the team.
- Provide guidance and oversight to ensure high‑quality sales enablement inputs, while enablement and content teams manage production and delivery.
- Drive execution consistency and quality by leveraging established product marketing processes, templates, and operating cadences.
- Ensure the team produces high‑quality, differentiated messaging and positioning aligned to portfolio direction.
- Set expectations and provide guidance to ensure messaging reflects customer workflows, value, and outcomes.
- Oversee ongoing updates to messaging as capabilities evolve, in coordination with Product Management and Portfolio Marketing leadership.
- Own and run a cross‑functional customer insights program that supports day‑to‑day product marketing execution.
- Establish and maintain repeatable customer feedback loops in collaboration with Product, Sales, and Customer Success.
- Synthesize inputs from multiple teams into actionable insights for messaging, positioning, launches, and enablement.
- Ensure customer evidence, workflows, and language are consistently reflected across product marketing deliverables.
- Partner closely with Product Management, Engineering, Sales, Customer Success.
- Act as a reliable execution partner who ensures the team keeps work moving and stakeholders informed.
- Establish strong cross‑functional coordination without owning upstream strategy or downstream channel execution.
- Act as a central point of alignment across the Marketing organization to reduce fragmentation and ensure teams operate from a shared understanding of platform value, priorities, timing, and audience impact.
- Partner with Demand, Growth, Events, and Field Marketing to ensure product narratives, value propositions, and use cases are consistently activated across integrated campaigns, field motions, and regional programs.
- Partner with Content Marketing to translate product messaging into compelling thought leadership, customer stories, and educational resources that resonate with target audiences.
- Work with Digital Marketing to ensure…
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