Consumer Insights Manager

Company Description

Adtalem Global Education is a national leader in post‑secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well‑being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in‑office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship‑building, fostering a dynamic and collaborative work environment.

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The Manager, Consumer Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting the organization and institutions. Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning. This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product‑related decision making.

Critical skills required for this position include:
Leadership, Project Management, Analytical Thinking, Creativity, Problem‑Solving, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.

• Acts as primary Consumer Insights contact for an institution(s), coordinating efforts to execute research plans.
• Ensures research efforts remain within approved business partner research budget and objectives.
• Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners, based on research findings and a solid understanding of both the consumer and the business. Topics include, but are not limited to: brand strategy and positioning, brand communications, student satisfaction, and new product development.
• Leads development of multi‑year strategic research plans and prioritization for institutions to advance learning goals.
• Independently leads method recommendation and external vendor identification and gains alignment to vendor selection and study design.
• Manages vendor, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
• Manages multiple projects and priorities independently to support multiple internal and external clients.
• Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc. with manager guidance. Includes oversight of predictive quantitative modeling as needed in areas such as enrollment projection and media channel effectiveness. Includes integration of segmentation into annual business and marketing planning processes.
• Represents Consumer Insights on assigned multifunctional task forces within and/or across institutions.
• Manages freelance/contract resources and/or junior level direct report(s) as assigned.
• Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.
• Creates fact based business case documents related to internal partner business recommendations.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

• Bachelor’s Degree in Business, Marketing.
• Eight (8) plus years in consumer marketing research or related areas, with direct…