Creative Operations Project Manager

Role Overview

Good Sam is seeking a highly organized, proactive, and results-driven CRM & Creative Operations Project Manager to lead and execute a wide range of marketing and creative operations initiatives. This hybrid role bridges CRM campaign execution and creative project management, making it ideal for someone who thrives in a fast-paced, cross‑functional environment and has experience managing both technical and creative workflows.

Good Sam is redefining membership and lifestyle marketing for the outdoor enthusiast. As a Project Manager on the Marketing team, you’ll be responsible for overseeing the planning, execution, and delivery of CRM campaigns and creative projects that connect millions of members with products and services that support the RV and outdoor lifestyle. You’ll collaborate with internal teams and external partners to ensure projects are delivered on time, on brand, and aligned with strategic goals to drive engagement and business growth.

This is a hybrid role out of our Chicago Office.

What You’ll Do:

• Develop and manage comprehensive project plans, including scope, timelines, objectives, and resource allocation across CRM and creative initiatives.

• Work with the Director of Marketing Ops to maintain a centralized marketing calendar for CRM campaigns (email, SMS, direct mail) and creative deliverables (brand assets, content, sales materials, paid media assets, and event materials).

• Manage the intake, prioritization, and execution of CRM journeys, triggers, batch campaigns, and creative briefs in coordination with marketing leadership.

• Serve as the primary point of contact for CRM and creative project-related inquiries, ensuring clarity and alignment across stakeholders.

• Facilitate weekly resourcing and intake meetings with creative leads and production managers to ensure team capacity and project needs are met.

• Track progress, identify risks, and proactively resolve roadblocks to keep projects on schedule.

• Collaborate with external vendors and agencies (e.g., data, analytics, print production) to execute project components.

• Apply Agile principles to manage workflows, facilitate stand‑ups, and drive iterative delivery where appropriate.

• Analyze and communicate project performance, adapting scope and timelines as needed to meet evolving requirements.

• Champion process improvements to enhance the efficiency and effectiveness of both CRM and creative operations.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4+ years of experience in project management, preferably within marketing, CRM, or creative operations.

• Proven ability to manage complex, cross‑functional projects from initiation to completion.

• Experience working with creative teams and understanding of the creative development process for print (direct mail, sales collateral, in‑store materials, etc.), digital (emails, banner ads, paid media assets), event support (collateral and signage), and video.

• Familiarity with CRM marketing principles, tools, and campaign execution.

• Proficiency in project management tools (e.g., Asana, Trello, Jira); familiarity with platforms such as Salesforce Marketing Cloud (SFMC) and Google Analytics (GA4) is highly valuable.

• Strong communication, collaboration, and interpersonal skills.

• Excellent problem‑solving and decision‑making abilities.

• PMP or other relevant certifications are a plus.

$81,375.00-$ Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full‑time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part‑time associates are offered access to dental & vision coverage!

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We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service‑member status, genetic information, or any other basis protected by applicable federal, state, or local laws.