Marketing Consultant IV, Broker Webinars

Overview

The Marketing Consultant, Broker Webinar, is responsible for managing the Broker webinar program—including the development and execution of promotional materials—and for leading project management efforts within a cross-functional team focused on industry trends and regulatory developments shaping employer-sponsored health care. This position is part of the Business and Member Marketing team, which is accountable for growth marketing to channel partners and customers that drive new sales, retention and existing account penetration within commercial groups.

This individual contributor is primarily responsible for developing and executing integrated marketing communications programs and strategies, conducting market data collection and synthesis, and providing direction to the creative team. This position manages marketing projects, designs and implements marketing strategies, and develops and implements strategic go-to-market plans.

• Practices self‑development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross‑functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses;
  
  supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.
• Completes work assignments and supports business‑specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross‑functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.
• Develops and implements strategic go‑to‑market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data‑driven learnings to evaluate and identify new multi‑channel opportunities; and leading channel marketing programs to drive go‑to‑market strategies.
• Develops and executes integrated marketing communications programs and strategies by integrating business‑to‑business, business‑to‑consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Conducts market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence‑based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Provides direction to creative team by gathering data, research, and customer input and sign‑off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
• Manages marketing projects by developing and updating project plans; identifying and managing cross‑functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in…