Supervisor, Marketing Measurement and Optimization; Business Insights

Job Description Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years.

Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

The Global Marketing Measurement and Optimization Team, within Global Strategic Insights, focuses on maximizing the impact of our marketing efforts by using data‑driven learnings and what we know about consumer behavior to shape our marketing strategy and GTM efforts.

This Supervisor role will leverage expertise in consumer behavior, marketing, and data analysis, reporting and visualization to identify and explain how McDonald’s communications across the consumer journey impacts consumer behavior, and thus, impact it has on consumer visits sales, and market share. The ideal candidate will balance analytical thinking, technical skills, project leadership and the ability to connect consumer behavior insights with data to communicate results and inspire action.

In the Supervisor, Marketing Measurement and Optimization role, you will contribute to these priorities through the following ways:

• Data analysis:
  Detect and communicate impactful marketing insights across multiple data domains (sales, transactions, product mix, market share, and marketing mix models)
• Reporting:
  Support continuous enhancement and automation of functional and executive‑level reporting on marketing impact and campaign performance
• Strategic Support:
  Serve as data and analytics advisor to McDonald’s leadership and functional teams, providing ongoing analytical support. Help create efficiencies across markets by sharing best practices and cross‑market learnings.
• Enterprise Leadership:
  Promote “One McDonald’s Way” of measurement, measurement design and metric definitions in coordination with subject matter experts; support efforts to improve our data assets and enhance their usage

• 4+ years of experience in paid media, digital marketing, or a related field, with a focus on campaign optimization and testing.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Strong understanding of paid media channels, including search, social, display, video, and programmatic advertising.
• Proficiency in data analysis tools such as Google Analytics, Excel, and statistical analysis software.
• Experience with A/B testing, multivariate testing, and other experimentation techniques
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Curious, task‑oriented, and a self‑starter, with a proven track record of “getting things done”.
• Customer‑centric mindset with a passion for discovering consumer behavior, trends, and opportunities for innovation

Bonus Eligible: NA

Long - Term Incentive: NA

Benefits Eligible:
Standard company benefits

The expected salary range for this role is $93,208.00 - $ per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job‑related factors.

Execution Proficiency

Background & Values

Strategic Proficiency

Building Blocks

Talent Proficiency

Benefits eligible:
This position offers health and…