Social Media Manager, Baseball​/Softball

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Chicago, IL | Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion, creativity, integrity, teamwork, ambition, innovation – these are the qualities that have made us the number one sports‑equipment brand in the world.

• Create and drive platform‑specific social media strategies that align with business goals, brand voice, and brand content pillars as directed by Brand Marketing Managers.
• Partner with Brand Marketing Managers to develop integrated 默campaigns, ensuring the social media plan supports the broader strategy.
• Develop and publish all social media content, including copywriting, to support key product launches, seasonal promotions and key grassroots events.
• Emphasize community building through day‑to‑day interactions within comments, direct messages and mentions, while consistently seeking opportunities to engage in larger ongoing conversations across platforms, prioritfamily brand tone and guidelines in all interactions.
• Coordinate and execute collaborations with key partner athletes, influencers, collegiate and travel ball programs, retailers and additional partners to increase brand awareness and affinity.
• Collaborate with Content Creator and internal/external creative partners on engaging social creative that is optimized across channels, ensuring every asset is aligned with its respective brand.
• Develop and share monthly, quarterly and campaign‑specific reports to Brand Marketing Managers, creative partners and internal leadership, while also establishing metrics, tracking brand sentiment & delivering recommendations that drive future strategy and execution while continuously monitoring social performance. rosto>
• Stay current on platform updates and trends and ensure that best practices are being applied.
• Monitor competitors’ approach to all platforms and present relevant learnings to the team.
• Attend key brand moments, grassroots events and photoshoots to optimize how the brands present themselves on social platforms nawe.
• Other duties as assigned.

This role requires a bachelor’s degree in journalism, literature, public relations, communications, marketing, multimedia, creative design, or related field. We are looking for a candidate with a minimum of 5 years of relevant experience, including strong experience planning and executing social media initiatives, community engagement and partnering with creative teams in a corporate or agency setting. Experience with baseball and/or softball as well as exposure to travel sports is preferred.

• True subject matter expertise in social media platforms – significant first‑hand experience with major platforms, their differences, benefits and unique features
• Familiarity with digital content management systems is a plus
• Effective communication skills (listening, verbal, and written), with the ability to express ideas, problems, and solutions with clarity
• Strong sense of initiative, drive, creativity, sound decision making, and teamwork
• Ability to take a plan from concept to execution and align the plan with business objectives.
• Ability to manage a budget
• Excellent interpersonal skills and ability to establish strong rapport with internal and external partners
• High‑quality organizational and analytical skills with strong attention to detail
• Ability to adapt to changing priorities with ease and composure, while prioritizing workload effectively and meeting deadlines
• Ability to work independently and as part of a team. Can effectively inform and communicate with the broader team while owning projects
• Passion for and experience in sports is a major plus, especially Baseball/Softball. The ability to speak authoritatively and authentically as a means of developing authentic deliverables against a focused sports audience is important
• Travel requirements vary depending on the time of the year and may be up to 15%

Pay range: $85,000 - $105,000 per year (base pay only; does not include our competitive bonus program)

Located in the vibrant, sports‑centric city of Chicago,…