Sr. Manager, Influencer Marketing

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Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data; we redefine success. Our proprietary Mar Tech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first Mar Tech platform to measure businesses holistically. Our work has been recognized by organizations like Digiday, Google, Inc. 5000,

USA Today, and Search Engine Land.

The Influencer Team at Ovative Group oversees, develops, and implements influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnerships with influencers to promote brand exposure across a variety of platforms to build brand awareness and introduce new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

• Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for influencer marketing.
• Develop campaign and long‑term influencer strategy for current Ovative clients.
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities.
• Provide one‑to‑one, strategic campaign planning and negotiate contracts with influencers.
• Educate influencers on brand and expectations of content and campaigns.
• Document, analyze, and provide meaningful insights on campaign performance.
• Develop testing and roadmap priorities for clients to iterate, using a test‑and‑learn mindset.
• Inform on influencer trends and partnership opportunities.
• Provide thought‑leadership and subject‑matter expertise to internal teams during pitch process to win new business.
• Manage and coach team members.

• Deep understanding of the influencer ecosystem – social media channels, influencers, content, and creators.
• 6‑8 years in an influencer marketing role developing and executing strategy and campaigns.
• 6+ years of experience within marketing, digital marketing, public relations, or social media strategy.
• Expertise and success sourcing, recruiting, onboarding, and negotiating with influencers.
• Proven track record of developing and implementing influencer campaigns.
• Measurement‑minded with strong understanding of performance metrics and a data‑driven mindset, strong analytical skills.
• Experience analyzing influencer‑specific metrics. Pay Transparency

  At Ovative, we offer a transparent view into three core components of your total compensation package:
  Base Salary, Annual Bonus, and Benefits. The salary range for this position is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact.

  For our Sr. Manager positions, the compensation ranges from $111,000 to $186,000, inclusive of a 25% bonus.

  Benefits

  We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

  Culture

  Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other, believe in doing the hard and complicated work, and are open and flat in communication.

  Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on…